March 30, 2015

Hulu's Japan service exceeds 1 million subscribers, tops 300 million total viewing hours, and is set to produce in-house drama!

Nippon Television Network Corporation (Nippon TV) is proud to announce that Hulu's Japan service, the online video on demand platform that its subsidiary HJ Holdings, LLC operates, has exceeded 1 million subscribers as of March 23, 2015.

Hulu, which launched its Japan service in September 2011, delivers popular movies, dramas, and animations on internet-connected devices such as PCs, TVs, smart phones, tablets, and gaming consoles anytime, anywhere, for unlimited viewing at a monthly subscription rate of JPY 933 (excluding tax). Multi-device content viewing at a fixed monthly price, which was extremely rare in the country when Hulu's Japan service was launched, is currently gaining popularity and is expected to continue gaining ground. In April 2014, approximately two and a half years after its launch, Hulu's Japan service became a part of the Nippon TV Group and has since continued to expand its service.

Hulu Japan boasts of having active subscribers who watch the available content at a high frequency. Subscribers have enjoyed over 360 million hours (over 41,000 years) of total viewing time since the launch. The service in Japan has also focused on expanding its content lineup and device compatibility--it can now be enjoyed on over 100 million devices throughout the country (excluding PCs).

In its continued effort to improve service, Hulu Japan will further strengthen its content lineup to deliver more outstanding programs not available anywhere else, created by talented professionals from all over the world. Moreover, Hulu Japan will actively produce original content for its users to enjoy. As a first attempt, Hulu Japan will produce an original drama. Details will be forthcoming.

To commemorate the remarkable achievement of exceeding one million users, Hulu Japan will launch a new concept, "Hulu, On", as a token of gratitude to its supporters. "Hulu, On" will aspire to create more exciting experiences--initiatives that will surely switch "On" the fun in ways that only Hulu Japan can. Stay up to date on announcements through the website below, which will be regularly updated for exciting initiatives.

"Hulu, On" website: http://hulu-japan.jp/on/

Comments from Masashi Funakoshi, Vice Chairman, HJ Holdings, LLC
"The day has finally arrived when we can announce that Hulu's Japan service has exceeded one million subscribers. Our growth would not have been possible without the supporters who love and enjoy our service, as well as those who count on our success. We will work hard to continue growing in the online video streaming industry and improve our service in hopes of enriching as many lives as we possibly can."

Nippon Television Network Corporation
President's Office
Public Relations & Investor Relations

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