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4-Traders Homepage  >  Equities  >  Nyse  >  Nu Skin Enterprises, Inc.    NUS

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Nu Skin Enterprises : The Continued Growth in Direct Selling

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06/14/2017 | 03:01pm CEST

NEW YORK, June 14, 2017 /PRNewswire/ --

According to research conducted by Euromonitor International, direct selling continued to grow. In the Unites States, despite aggressive competition from internet retailing, direct selling posted moderate growth in 2016. Businesses support their products through their online sites by promoting offers, offering manuals and promoting their products through social media. Furthermore, direct sellers strive to innovate and target the needs of different consumers. Euromonitor indicates that Mary Kay and Herbalife Ltd. led direct selling with retail value shares of 8% and 6% in 2016. Both companies support their brands with an online presence. For instance, Mary Kay makes its product catalogue available online for consumers, and then directs them to sales representatives. Herbalife also has a product catalogue, along with recipes and product recommendations. In addition, both companies invest in sponsoring events, famous personalities and product innovation. ChineseInvestors.com, Inc. (OTC: CIIX), Herbalife Ltd. (NYSE: HLF), LifeVantage Corporation (NASDAQ: LFVN), Tupperware Brands Corporation (NYSE: TUP), Nu Skin Enterprises, Inc. (NYSE: NUS)

Direct selling in China continued to enjoy strong growth in 2016, registering current value growth of 14%. Euromonitor points out that favorable policy of issuing direct selling licenses, combined with increasing consumer recognition, led to stable high growth. In addition, due to the rapid development of the internet infrastructure in China, traditional direct selling players usually improve their sales through social media platforms and online marketing. For instance, as WeChat became the most popular social media platform in China, various direct sellers, such as Infinitus (China) Co, promoted their products, built their brand reputations and connected with consumers via WeChat.

ChineseInvestors.com, Inc. (OTCQB: CIIX) on June 6th announced that it has formally engaged Launch Haus, LLC ('Launch Haus'), venture building firm and digital holding company, based in Scottsdale, AZ, specializing in direct response marketing including digital, ecommerce, and direct sales channels. Launch Haus will play an integral part in directing the Company's organization and launch of its direct-to-consumer ecommerce and network marketing business divisions.

Launch Haus has a strong presence in the direct-selling industry and its principals have a proven track record having built sales organizations with an excess of $1.5 billion in commissionable volume over the last 10 years. "We are very excited to work with ChineseInvestors.com, Inc. on its new campaign and believe that the Company can successfully implement its unique, customer-centric business model, which aims to provide health conscious consumers with amazing hemp-based products and an equally amazing international business opportunity," said Chris J. Snook, Managing Partner at Launch Haus, LLC and author of Digital Sense (Wiley, 2017). Following the Company's impressive third quarter financial reports, CIIX believes that it is on track to announce an official launch date of its direct selling platform in the coming fiscal year. "Launch Haus is the perfect firm to oversee CIIX's direct response marketing campaign which will include significant direct to consumer ecommerce channels such as Amazon and development of the Company's international network marketing platform as we begin to drive revenues in the coming fiscal year. We are prepared for rapid domestic and international expansion," said Warren Wang, CEO of CIIX."

ChineseInvestors.com Inc. also announced earlier today that it has incorporated CBD Biotechnology Inc. in British Columbia, Canada. CBD Biotechnology Inc. will focus on research, development and distribution of health products, including hemp-derived cannabidiol ('CBD') products, as well as hemp-based food and beverage products.

Herbalife Ltd. (NYSE: HLF), is a global nutrition company. The company's nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife Independent Members in more than 90 countries. Recently, the company announced that due to the dedication and diligence of its distributors, in May, 90 percent of United States sales were documented purchases by consumers, comprised of more than three million receipted retail transactions. These results far exceed the 80 percent threshold called for in the Company's agreement with the U.S. Federal Trade Commission. The Company also announced that approximately 400,000 customers have converted or signed up as preferred members in the U.S. since the program began in October 2016.

LifeVantage Corporation (NASDAQ: LFVN) is a science-based network marketing company dedicated to visionary science that looks to transform health, wellness and anti-aging internally and externally at the cellular level. The company is the maker of Protandim(R) Nrf2 and Nrf1 Synergizers, the line of scientifically-validated dietary supplements, the TrueScience(R) Anti-Aging Skin Care Regimen, Canine Health(R), the AXIO(R) energy product line and the PhysIQ(TM) smart weight management system. Last year, the company announced its continued expansion into Canada, and officially began sales activities in the province of Quebec on November 5, 2016. According to the World Federation of Direct Selling Associations (WFDSA), the Direct Selling industry in Canada represents nearly 800,000 independent sales contractors whose sales were more than $2 billion CAD in 2015.

Tupperware Brands Corporation (NYSE: TUP) is the leading global marketer of innovative, premium products across multiple brands utilizing a relationship-based selling method through an independent sales force of 2.9 million. Relationship-based selling is defined as the sale of a consumer product or service through a home party, through product catalogs on a one-to-one basis and has grown to include television and online shopping. The sales force usually consists of independent contractors who market products directly to consumers. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through the Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo brands.

Nu Skin Enterprises, Inc. (NYSE: NUS) develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Recently, the company announce that Truman Hunt was named as the 2017 inductee into the Direct Selling Association Hall of Fame at the DSA (Direct Selling Association) Annual Meeting on Tuesday, June 6. Hunt, who served as Nu Skin CEO for 14 years, was recognized for his considerable contributions to the Direct Selling Association (DSA), Direct Selling Education Foundation (DSEF) and the direct selling industry. In addition, Nu Skin was honored by the DSA as one of the top 20 largest direct selling companies, based on U.S. sales for 2016.

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Financials ($)
Sales 2017 2 260 M
EBIT 2017 276 M
Net income 2017 169 M
Debt 2017 81,1 M
Yield 2017 2,28%
P/E ratio 2017 20,54
P/E ratio 2018 18,73
EV / Sales 2017 1,53x
EV / Sales 2018 1,49x
Capitalization 3 372 M
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Nu Skin Enterprises, Inc. Technical Analysis Chart | NUS | US67018T1051 | 4-Traders
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Mean consensus HOLD
Number of Analysts 7
Average target price 59,9 $
Spread / Average Target -6,2%
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Ritch N. Wood Chief Executive Officer
Ryan S. Napierski President
Steven J. Lund Executive Chairman
Mark H. Lawrence Chief Financial Officer
Joseph Y. Chang Chief Scientific Officer & EVP-Product Development
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