PROVO, Utah, Aug. 22 -- Nu Skin Enterprises, a multilevel marketing company, issued the following news release:
Nu Skin Enterprises, Inc. today announced it has reached the milestone of 550 million meals purchased and donated through its Nourish the Children (NTC) initiative since its founding in 2002. Nu Skin sales leaders, customers and employees can purchase VitaMeal(R), a nutrient-dense food, and then donate it to NTC which partners with third-party charitable organizations that focuses in distributing relief to those suffering from malnutrition and famine.
"Together, the Nu Skin family continues to come together to improve the lives of malnourished children around the world," said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. "Achieving this milestone shows the fundamental compassion of people who when confronted human suffering are willing to act. We are grateful for the continued generosity of our sales leaders, customers and employees who purchase and donate VitaMeal."
Nu Skin's charity partners have reported that VitaMeal purchases and donations through the Nourish the Children initiative have helped children in more than 50 countries.
George Kanyama Phiri, chairman of Chewa Heritage organization in Malawi, added "I sincerely would like to thank Nu Skin for helping thousands of children in the various communities where Chewa Heritage operates. Most of these children don't have access to food except for the meal they receive at school, and VitaMeal fills their bodies while providing them with vitamins and nutrients they need."
Unlike simple grains with purely caloric benefit, VitaMeal is a nutrient-dense food scientifically formulated to meet the nutritional needs of malnourished children. As part of the overall development of VitaMeal, Nu Skin's nutritional scientists determined the ingredients and rations that were well suited for a malnourished child. The result is a product that provides the essential vitamins and minerals, with a balance of carbohydrates, protein, fat and fiber.
About Nourish the Children
In 2002, Nu Skin took action to address the tragedy of childhood hunger and malnutrition with the development of the Nourish the Children initiative. The program begins with a highly nutritious food known as VitaMeal, developed by Nu Skin's nutritional scientists. The company's sales leaders, customers and employees can purchase VitaMeal and then choose to keep it or donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine.
About Nu Skin Enterprises, Inc.
Founded more than 30 years ago, Nu Skin Enterprises, Inc. develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin(R) personal care brand, the Pharmanex(R) nutrition brand, and most recently, the ageLOC(R) anti-aging brand. The ageLOC brand has generated a loyal following for such products as the ageLOC Youth nutritional supplement, the ageLOC Me(R) customized skin care system, as well as the ageLOC TR90(R) weight management and body shaping system. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Nu Skin is also traded on the New York Stock Exchange. More information is available at nuskin.com.
* The price of VitaMeal includes the cost of manufacturing, general overhead, distribution and sales. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin's other products.
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