NXP Semiconductors NV : "NFC is everywhere at CES, and that could win you money!"

If you're going to be one of the more than 150,000 people attending the Consumer Electronics Show (CES, Las Vegas, January 6-9), then take a moment, when you register, to check out your badge. For the second year in a row, every CES badge will be equipped with Near Field Communication (NFC), the tap-and-go technology that enables new kinds of interactive experiences.

Having a badge with built-in NFC makes your time at CES more efficient, more personal, and more fun. A single tap of your badge is all it takes to submit contact information, retrieve specific product information, or access promotional content. It's paperless, instant, and easy as can be.

But the other thing to know about your CES 2015 badge is that it could win you some cash. Each NFC-enabled badge is registered for an NXP-sponsored passport program, called #NFCEverywhere, that lets you earn points for a chance to win a Visa gift card.

Here's how to play:

Look for the orange #NFCEverywhere readers located throughout the exhibit floor. Simply tap your badge to the reader, and collect a point.

Each reader location will give you up to one point a day, and all points collected are valid for that day's drawing.

Collect 5 points, and you're entered to win one of three $100 Visa gift cards. Collect 10 points, and you're in the running to win that day's grand prize, a $600 Visa gift card.

The contest runs from Tuesday, January 6, through Thursday, January 8. Daily winners will be notified via email at 8:00 PM PST with instructions on how to pick up their prize.

The #NFCEverywhere contest is a treasure hunt for CES attendees, and we're confident that you'll be able to spot the orange readers without much trouble. But if you'd like a head start on the competition (and who wouldn't?), then stop by the NXP showcase and pick up your first point. We'll be at Central Plaza 9 (CP9), right by registration in front of the Las Vegas Convention Center, so it's easy to make us your first stop.

NXP is doing a lot with NFC these days - beyond designing them into CES badges - and we'll be highlighting many of our NFC innovations in portable and wearables, secure car access, kitchen appliances, and mobile payment, at the show. We'll also be demonstrating a number of other exciting technologies, too, especially in the areas of connected cars, security, and, of course, the Internet of Things. So before you begin your search for treasure, in the form of orange NFC readers, take a moment to view a demo or talk with one of our technology experts.

We look forward to seeing you at the event!

For more about what we'll be doing at CES, check out our event microsite (www.nxp.com/events/ces2015) today. And, for more information on the #NFCEverywhere contest, visit www.nxp.com/nfceverywhere