OMNICOM GP : Media Advisory: FTC Green Guides Expert Commentary and Research Available

10/06/2010| 11:00am US/Eastern

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BOSTON (October 6, 2010) -- Consumer research and expert commentary are available for journalists reporting on today's release of proposed revisions to the Federal Trade Commission (FTC) Guides for the Use of Environmental Marketing Claims (aka Green Guides). Cone, a strategy and communications agency engaged in building brand trust, has been tracking environmental marketing issues for several years and submitted testimony to the FTC in 2008 in connection with the Green Guides.

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Research data are available to answer questions, such as:

    --  What do Americans think about regulation of environmental messaging?
    --  Do Americans want companies to communicate their environmental
        commitments?
    --  In light of the economy, do Americans want to buy goods that are
        environmentally responsible?

In addition, Mike Lawrence, Cone's chief reputation officer, is available for interviews to provide context on this topic. Mike is both a practitioner and speaker on issues related to corporate responsibility, green marketing and greenwashing.

For research data or to set up an interview with Mike Lawrence, please contact Casey Brennan at 617-939-8380 or cbrennan@coneinc.com.

About Cone:

Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding(sm), Brand Marketing, Corporate Responsibility, Nonprofit Marketing and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).

    Contact:              Casey Brennan
                          Cone
                          cbrennan@coneinc.com
                          617-939-8380

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Michael Lawrence | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81224

/PRNewswire -- Oct. 6 /

SOURCE Cone LLC

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