OMNICOM GP : Omnicom Group Acquires 100% Ownership of Unisono Field Marketing to Strengthen Presence in China's Shopper Marketing Sector
10/18/2010| 09:05am US/Eastern
NEW YORK, Oct. 18 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC), the leading global advertising and marketing services group, has acquired full interest in Unisono Field Marketing (UFM).
Unisono provides outsourced sales and merchandising services, including shopper marketing, channel management and event marketing, to a wide range of multinational and Chinese clients in the consumer, pharmaceutical and IT sectors.
"This acquisition demonstrates once again our firm commitment to China and our determination to offer our clients the most comprehensive range of services to help them win at retail," said Simon Dalby, President of DAS Asia Pacific.
Noted Olaf Litjens, EVP, China Retail Activation and Sales Effectiveness, DAS China, "Omnicom's acquisition of 100% equity will allow us to invest even more to enhance the scale and reach of our operations in this vast market where key clients are in need of increased outsourcing services."
Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.