OMNICOM GP : Omnicom Group Inc. Acquires Sales Power, a Major Player in China's Retail Activation Sector
10/18/2010| 09:05am US/Eastern
NEW YORK, Oct. 18 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC), the leading global advertising and marketing services group, has acquired full ownership of Sales Power, an in-store promotion company.
Sales Power was set up in January 2009 as a joint venture between Omnicom's Diversified Agency Services (DAS) division and a local field marketing agency to service Unilever China's in-store promotional needs in South China. The company has 23 offices across Southern China.
"This significant investment in Sales Power underscores Omnicom's continued commitment to the fast growing Chinese market and providing best in class retail activation services to our clients," said Serge Dumont, Senior Vice President, Omnicom Group Inc., President, APIMA (Asia-Pacific, India, Middle East, and Africa), Chairman Asia Pacific.
Simon Dalby, President of DAS Asia-Pacific, said, "We look forward to the next phase of Sales Power's development and its investment in client needs."
Sales Power CEO Simon Ho noted, "Omnicom's 100% ownership of Sales Power will enable us to fully control our growth plans. We look forward to helping Unilever grow all of its brands through best-in-class retail activation."
Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing disciplines. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.