NEW YORK, May 1, 2015 /PRNewswire/ -- The DAS Group of Companies (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), has named two experienced senior corporate executives to lead newly-aligned portfolios of marketing services companies.

Fiona Carter, who has spent the majority of her career as a managing director at Omnicom's BBDO Worldwide, is the Chief Operating Officer of the Advertising, Branding and Research Group, a portfolio of 14 companies; and Stacey Hightower, a long-time management consultant and strategic business advisor, is the Chief Operating Officer of Group E, a portfolio of 14 industry-leading marketing services companies.

Each is in a newly-created position, and is charged with ensuring operational excellence while fostering collaboration between the companies in their portfolios and among DAS. They are based in New York City and report to John Doolittle, President and CFO of DAS.

"In this highly-competitive marketing environment, our companies have the opportunity to further identify and optimize unique opportunities to best serve our clients," said Doolittle "Fiona and Stacey bring considerable talent and career-long accomplishments to these new roles at DAS, and I am confident they will steer these portfolios of companies - individually and collectively - to optimal performance."

Carter has spent the last 20 years building brands and driving business results for Fortune 50 companies, and has considerable experience across the entire marketing mix. Her knowledge and expertise in strategy, insight, creative, execution and analytics span all paid, earned, shared and owned delivery channels. For 10 years, she served as managing director, BBDO, overseeing the integrated stable of Omnicom agencies serving global clients.

"The Advertising, Branding and Research Group is a collection of talented and innovative companies that have well-earned reputations within their respective fields. I look forward to helping further build these brands by capitalizing on new opportunities, including collaborations with other DAS companies," said Carter.

Hightower has more than 15 years of experience helping brands in a wide array of industries to transform their business performance. As a management consultant and strategic advisor, he has a successful track record of developing and implementing strategies for improving financial stability and operational excellence. Most recently, he served as director for Toneykorf Partners, LLC, where he developed a financial restructuring strategy for a hospital group.

"While Group E consists of a diverse range of agencies across several industries and disciplines, its companies have similar challenges and opportunities. My plan is to help further develop each of their value propositions so they resonate as a group across Omnicom and DAS and individually within their industry," said Hightower.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For the latest news, follow us on Twitter.

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SOURCE The DAS Group of Companies