BBDO IS THE MOST EFFECTIVE AGENCY NETWORK IN THE WORLD
Tops 2017 Global Effie Effectiveness Index for Fourth Time in Seven-Year History of Index - More Than Any Other Agency Network
Sancho BBDO in Colombia is the #1 Most Effective Individual Agency for a Record Fourth Time
NEW YORK, MAY 26, 2017 - Effie Worldwide has named BBDO the most effective advertising agency network in the world based on the results of its 2017 Global Effie Effectiveness Index. It's the fourth time in the seven-year history of the Index that BBDO has topped this ranking - more than any other network. The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1, 2016 and December 31, 2016.
Sancho BBDO in Colombia was ranked the world's most effective individual agency - also for a record-setting fourth time.
Three of the world's six most effective individual agencies are part of BBDO Worldwide: Colenso BBDO in New Zealand at #5 and BBDO Argentina at #6.
Neal Davies, President and CEO of Effie Worldwide, said, 'Effie continues to reward ideas that work across the globe. The top ranked companies demonstrate a strategic commitment to marketing effectiveness.'
Added Andrew Robertson, President and CEO, BBDO Worldwide, 'Our mantra is 'The Work The Work The Work.' The best work works best. This recognition emphatically underscores this position.'
This year, BBDO has also been named the most creative agency network in the world in The Gunn Report (for the 11th year in a row), the most strategic network in the world by WARC (for the fourth year in a row) and, last week, Network of the Year at the prestigious D&AD Awards.
In addition to ranking the top agency networks and offices, the Global Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For more information, go to https://effie.org/index
BBDO's mantra is 'The Work. The Work. The Work.' Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
ABOUT EFFIE WORLDWIDE
Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Positive Change Effie, regional Asia Pacific, Euro, Latin American, North American and Middle East / North Africa Effie programs and more than 40 national Effie programs. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, marketers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
For more details, visit www.effie.org.