Critical Mass, a global experience design agency, announced today the
opening of Critical Mass Brazil, in partnership with Grupo In Press, a
leading public relations and communications holding company in Brazil.
“The Brazilian market represents tremendous opportunity for Critical
Mass to better service our current and prospective clients with an
expanded footprint in Sao Paulo, and to partner with Grupo In Press,”
said Di Wilkins, CEO of Critical Mass. “Grupo In Press has strategically
brought agencies together to provide an integrated offering in the right
market and at the right time. We’re looking forward to a long and
prosperous partnership with Grupo In Press in the years to come.”
The partnership is intended to combine and amplify Grupo In Press’
digital expertise and Critical Mass’s global customer-centric approach
to strengthen and broaden in-market offerings and enhance services to
support diverse client objectives. Grupo In Press’ digital capabilities
include social network management, campaigns with digital influencers,
monitoring and intelligence. Critical Mass, in turn, will bring deep
expertise in strategy, user experience, creative, technology, marketing
science, and social and word-of-mouth marketing.
“Critical Mass provides experiences which promote real change in
clients’ business. This is perfectly attuned to our purpose: to be our
clients’ most strategic partner,” said Kiki Moretti, CEO of Grupo In
“Our agency helps people form strong connections with our clients’
brands and causes. Together with CM, we will create digital experiences
that will do even more to deepen the relationship that our clients have
with their customers and audiences. We also look forward to providing a
truly unique offering for the Brazilian market," says Hugo Godinho,
Managing Director of Digital Strategy and Business at Grupo In Press.
The news comes on the heels of Critical Mass’ recent announcement that
social and word of mouth agency, Zócalo Group, would merge into the
agency as a fully integrated affiliate.
About Grupo In Press
Grupo In Press is a leading public relations and communications holding
company in Brazil. Founded in 1988, with offices in Sao Paulo, Rio de
Janeiro, Minas Gerais and Brasilia, it has 500 employees and ranks #3
overall in the communications services industry, and #1 in revenue from
private sector clients. Grupo In Press holds two full service public
relations agencies – In Press Porter Novelli and FleishmanHillard Brazil
– and the specialty services agencies Vbrand, .MAP, In Press Media
Guide, In Press Oficina. Widely recognized as one of the most creative
firms in the country, In Press Porter Novelli has been recognized four
times as Agency of the Year (2006, 2009, 2011 and 2013) by
‘Comunique-se”, the most reliable survey in this segment, and awarded
Top of Mind for PR services in Brazil in 2015 by “PR Scope”, the most
important PR market research in Brazil, issued by the Spanish Grupo
Consultores. For more information visit www.grupoinpress.com.br.
About Critical Mass
Critical Mass (www.criticalmass.com)
is a global experience design agency with a relentless focus on the
customer. Founded in 1996, the agency has grown to 10 full-service
offices operating across North America, Europe, Latin America and Asia.
Its unwavering belief in delivering brilliant customer experiences
produces business building results for clients. Critical Mass is a part
of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
is a global group of marketing services companies. DAS includes over 200
companies in the following marketing disciplines: specialty, PR,
healthcare, CRM, events, promotional marketing, branding and research.
Operating through a combination of networks and regional organizations,
DAS serves international, regional, national and local clients through
more than 700 offices in 71 countries.
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