Critical Mass, a global digital experience design agency, kicked off the
fall awards season with industry accolades for its work on behalf of
At last week's W3 awards, the agency won Gold for Sunglass Hut’s Digital
Rebrand in the General Website/Consumer Goods category; a Silver award
for Sunglass Hut, in the Consumer Goods and Fashion categories; and a
Silver for Clorox, ''No Hassle Hoff'' in the Viral Marketing, Consumer
On Monday, the agency was honored at the Mobile Marketing Association’s
2015 Global Smarties Gala, as well as MediaPost’s 2015 OMMA Awards. At
OMMA, Critical Mass’ ''Living Pictures'' work for Travel Alberta was
among the Online Advertising Creativity winners (in the Banner:
Standard/Flash/Rich category). The same night, the Mobile Marketing
Association awarded Critical Mass Silver in the Social Impact category
for its work on behalf of the United Nations Mine Action Service (UNMAS).
“For the last 11 years, MediaPost's OMMA Awards honor agencies and
advertisers that push the potential of digital advertising,” said Laura
Daly, Director of Communications, MediaPost. “We congratulate Critical
Mass and their ''Living Photos'' campaign for Travel Alberta, a perfect
example of what the OMMA Awards stand for.”
Critical Mass’ work on behalf of UNMAS has also been shortlisted by
Mashable for a Mashie award in the Best Use of Mobile category, and by
the 4A’s for a Jay Chiat Award in the Non-Profit Category. Both awards
will be announced in October.
About Critical Mass
Critical Mass (www.criticalmass.com)
is a global experience design agency with a relentless focus on the
customer. Founded in 1996, the agency has grown to 10 full-service
offices operating across North America, Europe, Latin America and Asia.
Its unwavering belief in delivering brilliant customer experiences
produces business-building results for clients. Critical Mass is a part
of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE:OMC)(www.omnicomgroup.com),
is a global group of marketing services companies. DAS includes over 200
companies in the following marketing disciplines: specialty, PR,
healthcare, CRM, events, promotional marketing, branding and research.
Operating through a combination of networks and regional organizations,
DAS serves international, regional, national and local clients through
more than 700 offices in 71 countries.
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