FORT LAUDERDALE, Fla., Dec. 9, 2014 /PRNewswire/ -- Zimmerman Advertising today announced its new partnership with Michaels, North America's leading arts and crafts specialty retailer. The announcement comes shortly after CEO Michael Goldberg's return to Zimmerman. Goldberg led the company to realize its greatest growth potential with new business wins for almost a decade, and returned to Zimmerman in December after a three-year hiatus. Zimmerman will perform a range of key functions for Michaels, working with a total marketing budget of $180 million, including strategic planning, analytics, digital media planning and buying and social media.

"To gain market share, you need an agency that knows how to fight for it. For us, that agency is Zimmerman," said Steve Carlotti, EVP Marketing, Michaels. "They're fully integrated, driven by metrics, and together we expect great things to happen."

"There is a cultural alignment between our companies," said Michael Goldberg, CEO of Zimmerman. "Michaels is the most dominant player in their sector but still comes to the table with something to prove. We love their hunger, aspiration and restlessness."

"Zimmerman was founded on an innate understanding of the retail sector and a commitment to drive growth for brands and the critical business that is underneath the brands - something the ad industry too often loses sight of. The great thing about this partnership is that we both demand results," added Jordan Zimmerman, the agency's Founder and Chairman.

About Michaels
Michaels was founded in 1973 and owns and operates 1,166 Michaels stores in 49 U.S. states and Canada. Michaels also owns and operates 121 Aaron Brothers stores and produces 11 exclusive private brands including: Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart®, Loops & Threads® and Imagin8®. The company is the largest arts and crafts specialty retailer in North America.

About Zimmerman Advertising?
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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SOURCE Zimmerman Advertising