Targetbase, a leading U.S.-based Customer Engagement Agency and
Marketing Services Provider (MSP) known for its data-driven,
customer-centric approach, today announced that Peter Kulupka has joined
the agency as Chief Technology Officer (CTO).
Peter Kulupka Joins Targetbase as Chief Technology Officer, Brings Passion for Data-Driven Intelligence to Customer Engagement Agency (Photo: Business Wire)
Kulupka joins Targetbase to lead delivery and long-term strategic
planning of its marketing and customer-facing technology solutions.
According to Targetbase Chief Executive Officer Mark Wright,
Kulupka's pronounced passion for the intelligence side of technology was
key in his selection. "After a thorough search, we found a hands-on CTO
who shares our vision and deep commitment to putting the consumer
experience at the center of everything we do. Peter's experience in
delivering on this vision for leading Fortune 500 companies, as well as
being a trusted advisor to their leadership teams, made him the right
addition to our executive team," Wright explained.
"The premium being placed on flawless execution, as well as the
connectivity and importance consumer level databases are now playing in
our clients' businesses, demand real-time connectivity of the highest
quality. It's exactly what Peter is passionate about and committed to,"
Prior to joining Targetbase, Kulupka led the Enterprise Consulting
Group at Acxiom Corp, where he created competitive advantages for
clients through Big Data and Cloud solutions, leveraging customer data
as an enterprise-wide asset. His team improved performance for clients
through numerous initiatives such as developing a highly consultative
program management office that synchronized delivery processes. Peter
has also worked on the client side at JPMorgan Chase and the Chicago
"Ahead of the MSPs, Targetbase launched the vision for the truly
integrated customer engagement agency which others are just now starting
to follow. I am thrilled to be joining such a talented and visionary
leadership team. The technology professionals I am now leading at
Targetbase will be engaged alongside the digital, analytics, and
communications teams to deliver the robust, integrated, and
behavior-changing solutions our clients demand," Kulupka remarked.
Targetbase is a full-service consumer engagement agency that
offers clients the unique opportunity to realize the maximum value of
consumers. Working with clients at leading companies, Targetbase creates
solutions that identify not only where to invest marketing dollars but
which channels are best used to engage and motivate consumers to take
action. Targetbase has proven expertise in database management and
analysis, business intelligence, insight-driven communications, and
complete campaign design and deployment. World-class creative and
communications development combined with industry-leading data analytics
puts Targetbase in the position to react quickly and intelligently to
changing market dynamics and customer needs.
Targetbase was cited as a leader by Forrester Research,
Inc. in its January 12, 2011 Forrester Wave report, "The Forrester
Wave?: US Database Marketing Service Providers, Q1 2011." Among the
vendors evaluated, Targetbase received the highest overall ratings in
three categories related to its current service offering: analytics,
execution and fulfillment, and services and support. In addition,
Targetbase received the second-highest rating for its customer feedback,
and was among the top-rated firms in terms of management team.
Targetbase is a leading customer intelligence and engagement
agency. As a data-driven marketing agency, Targetbase's foundation and
expertise lies in its ability to understand and leverage data from
across all of the channels where today's consumers engage to grow more
profitable customer relationships for clients. For more information,
Targetbase is a part of Diversified Agency Services, a division of
Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group
Inc. (NYSE: OMC) (www.omnicomgroup.com),
manages Omnicom's holdings in a variety of marketing communication
disciplines. DAS includes over 200 companies, which operate through a
combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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Mark Wright, 972-506-3821