CHICAGO, Dec. 5, 2013 /PRNewswire/ -- Leading digital, social media and word-of-mouth marketing agency Zocalo Group today announced a new addition to its leadership team in Stephen Strong, executive vice president and executive director. Reporting to Zocalo Group president and CEO Paul M. Rand, Strong will oversee the Digital, Creative and Research & Analytics groups, working closely with the existing directors to support continued work and expansion of their respective functions.

"The Digital, Creative and Research & Analytics groups are essential to our comprehensive offerings," said Rand. "Stephen's deep experience in leading interactive marketing teams will be very beneficial as we continue to counsel our clients in the ever-changing digital and social media space."

Strong brings to Zocalo Group a background in interactive marketing from previous positions that include interactive director at Unilever, global director of interactive marketing at Alberto Culver, and SVP and director of interactive at DraftFCB.

"My previous experience working on both the client and agency sides of the industry has provided me with a unique perspective into the constantly evolving work of social media," Strong said. "I'm excited to apply my experience in this new role to strengthen Zocalo Group's robust capabilities and strategically influence our clients' businesses."

About Zocalo Group
Zocalo Group is a full-service digital, social media and word-of-mouth marketing agency, helping leading consumer and business-to-business brands become the most talked-about and recommended brands in their categories. Based in Chicago, Zocalo Group has received numerous industry awards for its brand programs and measurement initiatives. Zocalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum. For more information, please visit www.zocalogroup.com.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Zocalo Group