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Omnicom Group Inc. : Diversified Agency Services to Launch Web Documentary Series to Track Risks and Rewards of Data Migration Project

06/07/2012| 12:30pm US/Eastern
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'Day in the Life: Every Journey Begins with a Connection' chronicles the highly strategic and compelling IT consolidation project through the eyes of CIOs and senior-level IT professionals

Diversified Agency Services [DAS] today unveiled the first of a video web series that will chronicle the 18-month overhaul of its decentralized information technology network. The IT project commenced in March 2012 and includes the migration of business-critical data across more than 100 agencies to two world-class data centers in Phoenix and Atlanta.

The 'Every Journey Begins with a Connection' web documentary series will offer the perspectives of DAS CIOs and IT leaders as they work with HP and other organizations to consolidate vast amounts of data, centralize network applications and increase the speed of internal decision-making.

Through the documentary series, DAS will give an in-depth, all-access look at the state-of-the-art data consolidation. The series will explore issues vital to enterprise CIOs such as cost reduction and increased operational efficiency and document the business challenges and opportunities that CIOs historically face when looking to achieve 24/7 reliability and enhance security.

"A project this significant is not for the faint of heart," said Jason S. Cohen, DAS' global CIO. "However, by embracing the benefits that a centralized and collaborative environment can offer, DAS agencies are investing in state-of-the-art solutions that will yield efficiency and nimbleness for our organization and, in turn, allow our employees to focus on delivering a superior client experience."

"This video series will appeal to the curiosity and analytical nature of CIOs and other IT executives, offering never-before-seen, unvarnished access to the inner workings of a best-in-class IT implementation," said Cohen. "Our aim is to educate viewers over the next 18 months on what it takes to drive strategic IT investments for an enterprise."

"The DAS networking documentary series, chronicling the move from a decentralized IT network to one that provides the necessary agility and performance to support their growing business, has the potential to help thousands of companies around the world," said Bethany Mayer, senior vice president and general manager, Networking, HP. "HP is proud to have been selected by DAS to provide a simplified network design, based on an open standards environment with centralized management, and to help realize the network reliability, flexibility and security required to drive increased business opportunities."

Additional Information

  • Visit adasjourney.com for the premiere video in the "Every Journey Begins with a Connection" series.
  • The first video installment will debut today at HP Discover, the ultimate showcase technology event for business and IT professionals to learn, connect, and grow. Subsequent 'webisodes' will be posted on the adasjourney.com.
  • Join the conversation with #dasjourney on Twitter for up to date information on the project and opportunities to interact with the CIOs and IT professionals involved in the webseries.
  • Follow a live stream on the premiere on Facebook at https://www.facebook.com/HPDiscover.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50303713&lang=en

For Diversified Agency Services
David Goldman, 212-601-8209
david.goldman@porternovelli.com


© Business Wire 2012
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