Omnicom Group Inc. : Ketchum Sports & Entertainment Expands to Brazil
03/27/2012| 11:35am US/Eastern
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NEW YORK and SAO PAULO, March 27, 2012 /PRNewswire/ -- Ketchum, one of the world's leading communications consultancies, has expanded its sports and entertainment marketing presence to Brazil. With teams already based in New York, Los Angeles, Boston, Austin and Atlanta, Sao Paulo, Brazil, marks Ketchum Sports & Entertainment's first international base. The team will be located in Ketchum's office in Brazil.
"With Brazil preparing for two of the world's largest and most celebrated sporting events in the next five years, there is a great energy and a unique business opportunity for brands looking to get involved," said Ann Wool, partner and global director of KSE. "The eyes of the world are focused on Brazil, and from a marketing perspective, the games have already begun."
KSE Brazil provides clients with 20 years of sports and entertainment experience in supporting the presence of brands and corporations at the Olympic Games and other major sporting events on a worldwide basis, along with nearly 25 years of success operating in the local Brazilian market.
With a highly qualified team of professionals in Brazil, KSE is now able to offer its services to clients and prospective clients looking for creative and strategic ways to tap into sports and entertainment opportunities there. The team will also provide on-the-ground know-how and deep in-market knowledge in public relations, digital and social media and events.
Wool leads KSE globally, and locally the team is led by Vania Ciorlia, executive director of KSE Brazil. Ciorlia brings nearly 25 years of public relations, event production, internal communication and journalism experience, having held roles at Brazil's largest magazine, Veja, and having recently coordinated branding work for Brazil's Figueirense soccer team. Wool has 25 years of experience optimizing sponsorships for brands, and has helped multiple companies activate at the past 10 Olympic Games, including executing Lenovo's global official sponsorship of the 2008 Olympic Games in Beijing and global Olympic Torch Relay.
For Ciorlia, the upcoming sporting events offer tremendous opportunities for brands, but they also can generate some scrutiny as well. "With the entire world watching these events they become lightning rods for brand challenges. As public relations counselors, we can help our clients map out potential risks and scenarios, develop prevention plans and apply training to prepare."
With the support of KSE's core teams in the United States and Ketchum's global network present in 70 countries, KSE Brazil will offer clients services that include: media relations, crisis management, spokesperson training, event management, stakeholder engagement, digital and social media, social responsibility and internal communications, among others.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum Public Relations
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