Omnicom Group Inc. : Omnicom Units Fleishman Hillard, GMR Marketing Buy Amos Content Group -NY Times
08/21/2012| 01:17pm US/Eastern
Public relations company Fleishman Hillard will join with GMR Marketing to acquire Amos Content Group and create a joint venture called Freshwire, the New York Times reported on its website Tuesday.
Amos Content Group Chief Executive Shawn Amos will remain in the same position with Freshwire, which will create editorial-like content for brands that include videos, blogs, slideshows and more.
Fleishman Hillard and GMR Marketing are part of the Omnicom Group (OMC).
The Times said the acquisition is estimated to have cost between $5 million and $10 million. The article cited officials from all three companies, including Dave Senay, the president and chief executive of Fleishman Hillard; Mr. Amos, and Gary Reynolds, the chief executive of GMR Marketing.
Full story at http://mediadecoder.blogs.nytimes.com/2012/08/21/fleishman-hillard-and-gmr-marketing-acquire-content-company/?src=twrhp
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