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OPENWAVE SYSTEMS : Openwave Collaborates with GetJar to Help Application Developers Address Platform Fragmentation

02/01/2011 | 02:05am US/Eastern

Openwave Systems Inc. (Nasdaq:OPWV) a global software innovator delivering context-aware mediation and messaging solutions, today announced a collaboration with GetJar, the world's largest open app store. According to the agreement, Openwave will integrate its Openwave® Amplicity? platform with GetJar's app catalog and publishing interface. Amplicity was designed to help developers leverage mobile operator network assets to more rapidly distribute and monetize apps within the browser. The partnership allows developers to write apps once and publish them in a single step across multiple platforms and across operators.

Amplicity integrates with GetJar's publisher interface to create a floating toolbar on the subscriber screen that can be populated with applications without having to download them to the handset. This toolbar allows operators to simplify the application discovery and distribution process for users by seamlessly and non-intrusively presenting a set of relevant applications to the user within their browsing experience. Because the apps run in the browser, the user does not have to download, install, and manage these apps.

Mobile developers are challenged by the fragmented process required to distribute their applications. Even within the same operating system, there could be multiple versions as platforms continue to evolve and users update their operating systems at varying times. And the variety of hardware form factors and capabilities – from smartphones to new entrants like tablets and other mobile-capable devices – make it difficult to ensure that apps will port from one device to another. The Openwave/GetJar solution gives developers a powerful platform-agnostic alternative with a much larger distribution footprint. They can write Web-based apps that leverage HTML5, CSS, and JavaScript and publish to them to multiple platforms through GetJar. This joint solution also helps to unlock new monetization models enabled by operators and advertisers.

?In the past developers had been limited by platform restrictions and it often did not make financial sense to write an application multiple times to different platform types,? said Chris Dury, COO at GetJar. ?The Openwave Amplicity/GetJar solution provides an alternate distribution model for developers to write their apps one time and widely distribute them through GetJar's apps store and publishing interface and maximize their monetization opportunities across operators.?

?Openwave is delighted by this collaboration with GetJar and what it means to both operators and developers alike,? said Dan Nguyen, vice president of product management, Openwave. ?Operator assets have always been valuable, but have yet to be properly leveraged by ecosystem players. We believe that Openwave and GetJar will help operators to re-insert themselves back into the data path while providing new revenue models for application developers.?

Openwave Amplicity

Openwave Amplicity is an operator-facing platform that helps enable developers to leverage operator network assets to rapidly develop and deploy applications within the browser. Key benefits of Openwave Amplicity include the following:

  • Footprint: Address a growing base of HTML5/Webkit compatible mobile browsers
  • Ease: Leverage web development skillsets and tools
  • Speed: quickly develop & distribute across mobile platforms and operators
  • Flexibility: client, network, or cloud
  • Monetization: Enable new revenue streams/models e.g. Advertising.

The Openwave Amplicity/GetJar solution is expected to be available in the second quarter of calendar 2011.

About Openwave Systems

Openwave Systems Inc. (Nasdaq:OPWV) is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.

Building on its mobile data heritage, Openwave mobilizes the Internet with predictive solutions fueled by real-time analytics that mediate among different ecosystem elements, permitting the enhancement of IP traffic modes. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

About GetJar

GetJar is the world's largest open app store with over 1.5 billion downloads to date. The company's key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter@getjar.

Forward Looking Statement

This press release contains statements regarding Openwave Systems' expectations regarding the functions and benefits of Openwave Amplicity, as well as the expected availability of OpenwaveAmplicity. Actual timing of release and performance of Openwave Amplicity could differ materially as a result of unanticipated factors and events, including technical difficulties or other unforeseen reasons. This press release also contains statements regarding Openwave Systems' expectations of the benefits of Openwave's joint collaboration with GetJar, as well as the expected timing of this collaboration. Actual timing of this collaboration with GetJar could differ materially as a result of unanticipated factors and events, including technical difficulties or other unforeseen reasons. Further risks inherent in Openwave Systems' business are detailed in the section entitled ?Risk Factors? in Openwave Systems' Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2010 (filed November 4, 2010 with the Securities and Exchange Commission).

Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

Openwave Systems Inc.
Paula Holland, 650-480-5640
Public Relations
Paula.Holland@openwave.com
or
GetJar
Diana Vincent-Galvan, 650-288-3230
Diana@getjar.com


© Business Wire 2011
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