Systems Inc. (Nasdaq:OPWV) a global software innovator delivering
context-aware mediation and messaging solutions, today announced a
collaboration with GetJar, the world's largest open app store. According
to the agreement, Openwave will integrate its Openwave®
Amplicity? platform with GetJar's app catalog and publishing
was designed to help developers leverage mobile operator network assets
to more rapidly distribute and monetize apps within the browser. The
partnership allows developers to write apps once and publish them in a
single step across multiple platforms and across operators.
integrates with GetJar's publisher interface to create a floating
toolbar on the subscriber screen that can be populated with applications
without having to download them to the handset. This toolbar allows
operators to simplify the application discovery and distribution process
for users by seamlessly and non-intrusively presenting a set of relevant
applications to the user within their browsing experience. Because the
apps run in the browser, the user does not have to download, install,
and manage these apps.
Mobile developers are challenged by the fragmented process required to
distribute their applications. Even within the same operating system,
there could be multiple versions as platforms continue to evolve and
users update their operating systems at varying times. And the variety
of hardware form factors and capabilities from smartphones to new
entrants like tablets and other mobile-capable devices make it
difficult to ensure that apps will port from one device to another. The
Openwave/GetJar solution gives developers a powerful platform-agnostic
alternative with a much larger distribution footprint. They can write
them to multiple platforms through GetJar. This joint solution also
helps to unlock new monetization models enabled by operators and
?In the past developers had been limited by platform restrictions and it
often did not make financial sense to write an application multiple
times to different platform types,? said Chris Dury, COO at GetJar. ?The Openwave
Amplicity/GetJar solution provides an alternate distribution model
for developers to write their apps one time and widely distribute them
through GetJar's apps store and publishing interface and maximize their
monetization opportunities across operators.?
?Openwave is delighted by this collaboration with GetJar and what it
means to both operators and developers alike,? said Dan Nguyen, vice
president of product management, Openwave. ?Operator assets have always
been valuable, but have yet to be properly leveraged by ecosystem
players. We believe that Openwave and GetJar will help operators to
re-insert themselves back into the data path while providing new revenue
models for application developers.?
Amplicity is an operator-facing platform that helps enable
developers to leverage operator network assets to rapidly develop and
deploy applications within the browser. Key benefits of Openwave
Amplicity include the following:
Footprint: Address a growing base of HTML5/Webkit compatible mobile
Ease: Leverage web development skillsets and tools
Speed: quickly develop & distribute across mobile platforms and
Flexibility: client, network, or cloud
Monetization: Enable new revenue streams/models e.g. Advertising.
Amplicity/GetJar solution is expected to be available in the second
quarter of calendar 2011.
About Openwave Systems
Systems Inc. (Nasdaq:OPWV) is a global software innovator delivering
context-aware mediation and messaging solutions that enable
communication service providers and the broader ecosystem to create and
deliver smarter services.
Building on its mobile data heritage, Openwave mobilizes the Internet
with predictive solutions fueled by real-time analytics that mediate
among different ecosystem elements, permitting the enhancement of IP
traffic modes. The result can provide customers with a 360-degree view
of their network, devices and services, and enables them to proactively
optimize network resources, quickly launch smart mobile services, and
provide a contextually relevant user experience.
Openwave is a global company with a blue chip customer base spanning
North America, Latin America, Australia and New Zealand, Asia, Africa,
Europe, and the Middle East. Openwave is headquartered in Redwood City,
California. For more information please visit www.openwave.com.
GetJar is the world's largest open app store with over 1.5 billion
downloads to date. The company's key point of difference is its open
market approach, which allows it to deliver applications for both
feature phones and smartphones across all major platforms such as
Android, BlackBerry, Windows Mobile, iPhone and Symbian among others.
The company provides more than 75,000 mobile applications to consumers
in more than 200 countries. GetJar has been selected by the World
Economic Forum as a Technology Pioneer for 2011 for its innovative
approach to technology and its deep impact on business and society on a
global scale. GetJar is backed by Accel Partners and is headquartered in
Silicon Valley with offices in the UK and Lithuania. For more
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Forward Looking Statement
This press release contains statements regarding Openwave Systems'
expectations regarding the functions and benefits of Openwave Amplicity,
as well as the expected availability of OpenwaveAmplicity.
Actual timing of release and performance of Openwave Amplicity could
differ materially as a result of unanticipated factors and events,
including technical difficulties or other unforeseen reasons. This press
release also contains statements regarding Openwave Systems'
expectations of the benefits of Openwave's joint collaboration with
GetJar, as well as the expected timing of this collaboration. Actual
timing of this collaboration with GetJar could differ materially as a
result of unanticipated factors and events, including technical
difficulties or other unforeseen reasons. Further risks inherent in
Openwave Systems' business are detailed in the section entitled ?Risk
Factors? in Openwave Systems' Quarterly Report on Form 10-Q for the
fiscal quarter ended September 30, 2010 (filed November 4, 2010 with the
Securities and Exchange Commission).
Openwave and the Openwave logo are trademarks of Openwave Systems Inc.
All other trademarks are the properties of their respective owners.
Openwave Systems Inc.
Paula Holland, 650-480-5640