New Media Optimizer Has Inline MP4 Capability that
Dynamically Optimizes MP4 Video Content on Android and iOS
Devices, Delivering Network Efficiency and a Significantly
Better User Experience
BRUSSELS, Belgium - June 11, 2012--
Openwave Mobility, a global software innovator of
value-added services for the mobile telecommunications
industry, today announced the availability of the latest
version of its Congestion Control (CC) Media Optimizer
product, a video optimization solution that enables mobile
operators to manage congestion when it occurs in localized
hotspots rather than requiring brute force compression of
all video on the network at all times. CC's Media Optimizer
automatically triggers optimization when the network
reaches pre-determined thresholds and gives operators the
ability to intelligently analyze and implement video
optimization based on real-time network conditions.
Today MP4 videos make up a high volume of video traffic,
creating a strain on the networks. Openwave Mobility has
observed in customer deployments that roughly 80 percent of
all smartphone video traffic is MP4. This new version of
Media Optimizer provides inline MP4 optimization, which
dynamically optimizes MP4 video traffic only when necessary
while maintaining or improving user quality of experience
(QoE). This inline MP4 capability is in addition to Media
Optimizer's existing inline optimization already available
for earlier video types.
"Operators are focused more than ever on staying ahead of
the growing number of mobile video formats and bandwidth
demands stemming from the ever growing popularity and
proliferation of Android and iOS devices," said John Giere,
CEO, Openwave Mobility. "We believe our inline MP4 product,
which has been tested live in our customers' networks, will
deliver immediate network efficiencies and increase
subscriber QoE for MP4 video traffic."
Media Optimizer is part of Openwave Mobility's Congestion
Control solution and can be delivered pre-integrated with
Openwave Mobility's other Congestion Control and Price Plan
Innovation solutions. Openwave Mobility's Media Optimizer
is available immediately. Please contact sales@owmobility.com for
more information.
About Openwave Mobility
Openwave Mobility is a category leader in video
optimization and dynamic data plan management for the
mobile telecommunications industry. Openwave Mobility's
products and services help mobile operators create new
revenue opportunities and dramatically reduce bandwidth
costs. The company's global customer base consists of
leading mobile operators.
Openwave Mobility is a privately held company headquartered
in Redwood City California, with offices in Belfast, Tokyo,
Sydney, Kuala Lumpur, Dubai, Johannesburg, Madrid, Reston
and Overland Park. For more information about Openwave
Mobility, please visit www.openwavemobility.com.
Openwave Mobility and the Openwave Mobility logo are
trademarks of Openwave Mobility Inc. All other trademarks
are the properties of their respective owners.
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