Oracle Corporation : ContactLab Extends Commitment to MySQL

Redwood Shores, Calif. - September 30, 2013

In Building business-critical applications exhibiting high levels of availability, reliability and security requires a solid, high-performance database. Since 2009, digital direct marketing provider ContactLab has relied on MySQL Enterprise Edition to strengthen the data management of email and SMS campaigns. To help ensure the company continues to benefit from the high performance, secure and reliable database infrastructure it needs for on-going innovation, ContactLab has standardized on MySQL Enterprise Edition.

Under the 5 year agreement, ContactLab will use MySQL Enterprise Edition to manage message distribution, collection of observational data, and the flow of loading and updating databases of customers in an operational environment demanding very low latency.

MySQL Enterprise Edition will also power the data warehousing tools for campaign planning, aggregation and reporting.

ContactLab currently manages more than 6 terabytes of data accessible from their web applications, sending, tracking and analyzing an average of 60 million emails a day. Each message generates an average of 1.4 records in different tables (shipping, opening, clicks, bounces, other events), with over 80 million new records created each day.

Additionally, ContactLab will continue to integrate its monitoring and profiling tools with 24/7 Oracle Premier Support, to help ensure rapid response times and to assist in the development, use and management of MySQL applications.

"MySQL has a long history of supporting ever-increasing volumes of data. Using MySQL Enterprise Edition to power our platform ensures high reliability and also offers us operational tools that highlight potential problems and allow us to take immediate action," said David D'Amico, Director of Operations, ContactLab. "With MySQL Enterprise Edition we were able to evolve our platform to support the increase in the volume of data managed, ensuring quality customer service. Our continued commitment to this technology will allow us to keep achieving our business objectives, and will enable us to further extend the functionality of the platform and our services."

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