Leading Middle Eastern and African Communications Provider
Leverages Oracle Technology to Improve Customer Insight and
Enable Better Decision Making
Redwood Shores, Calif. - August 21, 2012
Oracle Communications today announced that Etisalat
Nigeria, a leading Nigerian communications service
provider, has gone live with
Oracle Communications Data Model, which helps it more
quickly analyze growing volumes of diverse data, and make
better business decisions.
Oracle Communications Data Model allows Etisalat Nigeria to
analyze data across multiple business areas - including
customer, revenue and network management - to react quickly
to technological, regulatory and business challenges in
both prepaid and postpaid markets.
Upon implementing Oracle Communications Data Model on
Oracle Exadata Database Machine X2-2 Half Rack, Etisalat
Nigeria reduced the time required to aggregate and
analyze data by 99 percent. The company can now load call
detail records in near real-time, and has gained improved
insight to the behavior of its customers and their
propensity to churn.
Now able to make decisions based on near real-time data,
Etisalat Nigeria can take immediate action to prevent
customer churn, deliver personalized promotions and
identify and address revenue leakage sources.
The solution includes pre-built dashboards and other
customized components to jumpstart development and reduce
the cost, complexity and risk of data integration.
Implemented in just eight months, Oracle Communications
Data Model also provides Etisalat Nigeria the flexibility
to upgrade systems faster and efficiently as market
Oracle Communications Data Model is purpose-built for
communications service providers and has been conformance
certified with the industry's TM Forum Information
Framework (SID) standard, which fosters interoperability
with providers' systems.
Etisalat Nigeria has deployed Oracle Communications Data
Oracle Exadata Database Machine
, which offers extreme
data warehousing performance with faster upload and query
• Etisalat selected Oracle's technology following a
competitive evaluation to replace its legacy business
intelligence (BI) systems, which lacked the
functionality, performance and scalability for a dynamic
and responsive BI environment.
• The Oracle Communications technology was implemented by
Oracle PartnerNetwork Gold Level Partner Bluechip
Technologies Ltd, Nigeria.
"The Oracle Communications Data Model and Exadata solution
has greatly improved our ability to quickly and efficiently
retrieve and analyze data from a variety of sources.
Transactional data is processed in near real-time, taking
about 45 minutes to process data for a full day, which is a
significant improvement on the eight hours it used to take
to process the same data. Oracle's technology has allowed
us to offer customers relevant and personalized services,
which we can quickly make available. Because the project
only took eight months to implement, we were able to
experience benefits much sooner than expected," said
Ajibola Ajia, IT Specialist, Intelligence, Implementation &
Integration, Etisalat Nigeria.
"Considering the current data explosion in the
telecommunications space, it was critical for Etisalat to
implement technologies capable of collecting and getting
the most from data in its various markets. The Oracle
Communications Data Model running on Oracle Exadata
provides Etisalat with a scalable and flexible solution,
ensuring it remains competitive and maintains its position
as a leading communications provider in the region," said
Bhaskar Gorti, senior vice president and general manager,
About Oracle Communications
Only Oracle's software and systems span the communications
industry technology landscape - from carrier-grade servers,
storage and IT infrastructure, to mission-critical business
and operational support systems and service delivery
platforms; from business intelligence applications and
retail point-of-sale solutions to the Java platform running
on more than three billion mobile and handheld devices.
Oracle helps 100 of the world's top 100 service
providers innovate and exploit new business models, build
strong, profitable customer relationships, and streamline
operations. For more information, visit
Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information
about Oracle (NASDAQ:ORCL), visit www.oracle.com.
About Oracle in Industries
Oracle industry solutions leverage the company's
best-in-class portfolio of products to address complex
business processes relevant to the communications industry,
helping speed time to market, reduce costs, and gain a
Oracle and Java are registered trademarks of Oracle and/or
its affiliates. Other names may be trademarks of their
Etisalat is a leading telecommunications corporation
catering to consumers, businesses, international
telecommunication companies, ISPs, content providers and
mobile operators. Headquartered in Abu Dhabi, UAE,
Etisalat is the largest operator in the Middle East and
Africa regions with a market value in excess of AED 80
billion (US$20 billion) and annual revenues of
approximately AED 30 billion (US$8 billion). Etisalat has
one of the highest credit ratings for a telecommunications
corporation in America, The Middle East and Africa and is
the second highest rated telecom company globally on the
Fitch rating scale and fourth highest on S&P and Moodys'
Etisalat operates in 18 countries across Asia, the Middle
East and Africa, a coverage area which reaches more than
two billion people. To date, the group's global subscriber
base exceeds over 140 million subscribers through mobile
and fixed line voice and data services.
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