Oracle Unifies Oracle ATG Commerce and Oracle Endeca to
Help Businesses Deliver Complete Cross-Channel Customer
Experiences
Redwood Shores, Calif. - June 10, 2012
Oracle Commerce is designed to help businesses deliver
consistent, relevant and personalized cross-channel
customer experiences.
Businesses today face difficult commerce challenges that
include the advent of diverse communication channels,
unpredictable consumer interaction paths and expanding
customer diversity.
Regardless of the customer's preferred channel, Oracle
Commerce allows organizations to provide a consistent
customer experience across the web, contact center, mobile
devices, social media and retail stores.
Consistent, Cross-Channel Customer Experiences Made Easy
Oracle Commerce features pre-built components that allow
business teams to quickly and easily launch new brands and
websites, enter new markets, and integrate new channels
with the site creation wizard. All channels can be
seamlessly managed and optimized with Oracle Commerce to
drive the entire cross-channel customer experience
strategy.
Business users also have granular control over search and
guided navigation, merchandising, content-targeting and
personalization that deliver relevant, scalable customer
experiences in less time.
Oracle Commerce can leverage existing customer experience
technology investments and any technology stack, from
analytics to CRM, to interactive media, to recommendations
that can deliver a bird's eye view of all customer
interactions.
With the integration of Oracle Endeca and Oracle ATG
Commerce into a single solution, Oracle Commerce helps
businesses manage all customer engagement strategies
seamlessly, making every customer interaction an
opportunity to target content and personalize experiences
by allowing businesses to better understand customer needs.
Supporting Quotes
"Oracle Commerce combines the best web commerce and
customer experience solutions to enable businesses, whether
B2C or B2B, to optimize the cross channel commerce
experience," said Ken Volpe, SVP, Product Development,
Oracle Commerce. "Oracle Commerce demonstrates our focus on
helping businesses leverage every aspect of its operations
and technology investments to anticipate and exceed
customer expectations."
Resources
About Oracle
Oracle engineers hardware and software to work together in
the cloud and in your data center. For more
information about Oracle (NASDAQ:ORCL), visit www.oracle.com
Trademarks
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its affiliates. Other names may be trademarks of their
respective owners.
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