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ORACLE CORPORATION (ORCL)
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Oracle Takes Aim At Rivals With Cloud Platform Launch

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06/07/2012 | 12:55am CET
   By Drew FitzGerald 
 

Oracle Corp. (>> Oracle Corporation) unveiled a long-awaited suite of cloud-based software, entering a fast-growing market fueled by businesses demanding nimbler enterprise technology.

The platform, called Oracle Public Cloud, will be ubiquitous and more secure than competitors' offerings, Chief Executive Larry Ellison said Wednesday, touting more than 100 applications now available for the platform on web browsers or mobile devices.

The launch capped a six-year overhaul of Oracle's software to prepare it for distribution through the cloud, a catch-all term for computing provided online rather than inside a device. Cloud computing cuts companies' costs by essentially allowing them to rent software and computing power instead of investing in their own infrastructure.

"It's been a long time coming," Mr. Ellison said at the platform's launch event in Redwood Shores, Calif. The longtime CEO had dismissed the cloud in earlier years as overhyped, but he later described Oracle's embrace of the technology as "a step-by-step progression, moving complexity off the desktop into the network."

Oracle's new Public Cloud platform turns up the heat on rivals like Salesforce.com Inc. (CRM) and SAP (SAP, SAP.XE), which provide products to manage companies' human resources needs and customer relationships. Smaller startups have also joined in, offering a range of collaboration and analytics tools.

Mr. Ellison said Oracle's Public Cloud will offer a distinct advantage over competitors by allowing companies to move data and applications seamlessly from the public cloud to private networks controlled by the customers. Oracle's offering also segregates its customers' data to keep it from mingling with competitors'.

"We decided to go with the Oracle Database," Mr. Ellison joked, referring to an element of the new platform's underlying architecture. "We got a good price."

The company revealed an array of companies it said have adopted parts of the new platform, including Accenture PLC (>> Accenture Plc), Credit Suisse Group (CS, CS.VX) and Macy's Inc. (>> Macy's, Inc.).

Oracle has said it aims to reach $1 billion in cloud revenue this year, a target it might achieve because of its existing Fusion online business and recent acquisitions.

The company recently bought human-resources software company Taleo for $1.9 billion, months after acquiring customer-service provider RightNow Technologies for $1.5 billion.

Oracle's fusion offerings on the cloud include customer relationship management tools as well as human capital management products for HR deparments.

Mr. Ellison said the platform will allow developers to use its Java language to create customized applications, while the Public Cloud also features simpler drag-and-drop tools designed to be used by employees outside companies' information technology department.

The Oracle CEO also said the company's software suite will be more complete than any competitor's.

"In a sense, nothing's changed," he said. "We just have to do more than we did before."

Oracle shares were up 10 cents at $27.63 after hours.

Write to Drew FitzGerald at [email protected]

(Steven D. Jones contributed to this article.)

Stocks mentioned in the article : Oracle Corporation, Macy's, Inc., Accenture Plc
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Financials ($)
Sales 2018 39 818 M
EBIT 2018 17 403 M
Net income 2018 10 225 M
Finance 2018 12 183 M
Yield 2018 1,46%
P/E ratio 2018 20,59
P/E ratio 2019 19,25
EV / Sales 2018 4,76x
EV / Sales 2019 4,55x
Capitalization 202 B
Income Statement Evolution
Consensus
 
Mean consensus OUTPERFORM
Number of Analysts 37
Average target price 55,3 $
Spread / Average Target 15%
EPS Revisions
Managers
NameTitle
Safra Ada Catz Co-CEO, Principal Financial Officer & Director
Mark V. Hurd Co-Chief Executive Officer & Director
Lawrence Joseph Ellison Executive Chairman & Chief Technology Officer
Karl Braitberg Senior Vice President-Worldwide Operations
Mark E. Sunday Chief Information Officer & Senior Vice President
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