MEXICO CITY (Reuters) - Retail sales during Mexico's "Buen Fin" campaign at stores that have been open for at least a year rose nearly 30 percent over last year, on strong sales of general merchandise, clothes and shoes, a retailers' association said on Sunday.
"Buen Fin," which took place from November 16-19, is a campaign to boost consumer spending that was launched in 2011 with government and private sector support.
It is modeled on the United States' "Black Friday," which is the day after the U.S. Thanksgiving holiday in November and aims to draw shoppers with discounts before the gift-giving Christmas holiday.
According to a survey by the National Association of Supermarkets and Department (ANTAD), Mexican consumers spent $25.5 billion pesos during this year's campaign.
This year's take represents a 29.9 percent increase over last year for stores that have been open for at least 12 months, and a 36.5 percent increase for stores over all.
While the global slowdown has begun to drag on some sectors of Mexico's economy, consumer spending has shown strength.
Mexican retail sales rose more than expected in September, damping fears that a spike in inflation might drag down consumer spending.
Mexican consumer confidence also rebounded in October after slumping for two months.
Organizacion Soriana SAB de CV is a Mexico-based company primarily engaged in the food retail sector. The Company focuses on the development and management of a network of supermarkets, grocery and discount stores. It retails food, apparel, automotive accessories, sport goods, hardware, garden tools, toys, personal care products and electronic devices, among others. It operates stores under various brand names, such as Soriana Hiper and Mega hypermarkets, Soriana Super and Comercial Mexicana supermarkets, Soriana Express and Super City grocery stores, Soriana Mercado and Bodega discount supermarkets, as well as City Club membership clubs. Furthermore, it offers online shopping and delivery services through Soriana e-commerce platform. The Company operates through a range of subsidiaries, such as Centros Comerciales Soriana SA de CV and Tiendas de Descuento Monterrey SA de CV.
ORGANIZACIÓN SORIANA, S. A. B. DE C. V. 
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