Engages in the direct sale of beauty care products
Oriflame Cosmetics SA is a holding company which engages in the direct sale of cosmetics.
It operates through the following segments: Commonwealth of Independent States & Baltics; Europe, Middle East and Africa; Latin America; Asia; and Manufacturing.
It offers products under the categories color cosmetics; skin care; personal and hair care; fragrances; and accessories and wellness.
The company was founded by Jonas af Jochnick, Robert af Jochnick, and Bengt Hellsten in 1967 and is headquartered in Luxembourg.