Oriflame Cosmetics specializes in the design, manufacturing and marketing of cosmetic products. Net sales break down by family of products as follows:
- beauty products (23,7%): primarily makeup, coloring products, etc.;
- skin care products (21,8%);
- fragrances (20,7%);
- hygiene products (19,5%): body washes, shower gels, shampoo, soap, toothpaste, etc.;
- jewels and accessories (14,3%): rings, necklaces, watch, bags, etc.
The products are marketed through direct sales.
Net sales are distributed geographically as follows: Europe/Russia/Africa (81.4%), Asia (11.1%), Latin America (6.8%) and other (0.7%).