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Business Summary
Logo ORIFLAME COSMETICS S.A.
Engages in the direct sale of beauty care products

Oriflame Cosmetics SA is a holding company which engages in the direct sale of cosmetics.

It operates through the following segments: Commonwealth of Independent States & Baltics; Europe, Middle East and Africa; Latin America; Asia; and Manufacturing.

It offers products under the categories color cosmetics; skin care; personal and hair care; fragrances; and accessories and wellness.

The company was founded by Jonas af Jochnick, Robert af Jochnick, and Bengt Hellsten in 1967 and is headquartered in Luxembourg.

Number of employees : 7 039 persons.
Sales per Businesses
20122013Delta
SEK (in Million)%SEK (in Million)%
Color Cosmetics3,07223.7%2,92024% -5.19%
Skin Care2,82521.8%2,55621% -10.51%
Fragrances2,68320.7%2,43320% -10.26%
Personal and Hair Care2,52719.5%2,43320% -3.86%
Accessories1,85314.3%1,82515% -1.56%
Sales per Regions
20122013Delta
SEK (in Million)%SEK (in Million)%
Commonwealth Independent States and Baltic States6,96153.7%6,11750.3% -13.8%
Europe, Middle East and Africa3,60227.8%3,39827.9% -5.98%
Asia1,43411.1%1,56012.8% +8.05%
Latin America875.516.8%1,0048.3% +12.79%
All Other76.230.6%69.680.6% -9.4%
Manufacturing10.480.1%18.780.2% +44.21%
Unallocated and Other-----
Managers
NameAgeSinceTitle
Magnus Brännström492005President, Chief Executive Officer & Director
Alexander Jochnick441999Chairman
Mats Palmquist--Senior Vice President & Head-Global Operations
Gabriel Bennet472005Chief Financial Officer
Jonathan Kimber--Senior Vice President, Head-Research & Development
Mary Lord--Senior Vice President-Research & Development
Jonas Jochnick PhD, MBA781967Director
Helle Kruse Nielsen622005Independent Director
Christian Salamon, MBA541999Independent Director
Lilian Margareta Fossum Biner, MBA532007Independent Director
Shareholders
NameShares%
Lazard Asset Management LLC 3,617,784 6.32%
Danske Capital AB (Sweden) 1,939,867 3.39%
Fjärde AP-fonden 1,545,931 2.70%
ODIN Forvaltning AS 1,230,489 2.15%
SEB Investment Management AB 985,341 1.72%
Templeton Investment Counsel LLC 942,130 1.65%
Skagen AS 800,912 1.40%
M&G Investment Management Ltd. 685,765 1.20%
Danske Bank A/S (Investment Management) 581,130 1.02%
Schroder Investment Management Ltd. 503,455 0.88%
Sector
Consumer Non-Cyclicals
Personal & Household Products & Services
 Personal & Household Products & Services
  Personal Products
   Cosmetics & Perfumes
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Sector Personal Products
Growth (Revenue) Profitability
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Sector Personal Products
ORIFLAME COSMETICS S.A. : Connections
NCAB Sweden AB
World Federation of Direct Selling Associations
Credus Management AB
Sustainable Technologies Fund I LP
Serious Nature AB
Lantmännen Cerealia AB
CL Intressenter AB
OSM Holding AB
NC Holding AB
Cibes Lift AB
Svenska Postkodföreningen
Lantmännen ek för
Medicover Holding SA
Stiftelsen Nils Adlers Stipendiefond
Celox SA
NCAB Group Corp.
Oriflame Foundation
Lamiflex International AB
Ferronordic Machines AB
Sverige-Amerika Stiftelsen
a-connect (schweiz) AG
Oriflame Cosmetics LLC
SELDIA, the European Direct Selling Association aisbl
Gumlink A/S
Aker BioMarine ASA
Company contact information
Oriflame Cosmetics SA
24, avenue Emile Reuter
Luxembourg 2420

Phone : +352..20.32.32
Fax : +352..20.32.34
Web : www.oriflame.com
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