Oriflame Cosmetics specializes in the design, manufacturing and marketing of cosmetic products. Net sales break down by family of products as follows:
- beauty products (24%): primarily makeup, coloring products, etc.;
- skin care products (21%);
- hygiene products (21%): body washes, shower gels, shampoo, soap, toothpaste, etc.;
- fragrances (20%);
- jewels and accessories (14%): rings, necklaces, watch, bags, etc.
The products are marketed through direct sales.
Net sales are distributed geographically as follows: Europe/Russia/Africa (83.5%), Asia (9.8%), Latin America (5.8%) and other (0.9%).