Oriflame Cosmetics : Proposal to the 2014 AGM from the Nomination Committee of Oriflame Cosmetics S.A.

The Nomination Committee today announces its proposal to the Annual General Meeting on 19 May 2014. The proposal will also be presented in the notice to attend the Meeting.

- We regret that as a consequence of the new EU directives, Oriflame can no longer benefit from Marie Ehrling's competence and experience, which have been important to the company's performance during the seven years she served as a director. Meanwhile, we are pleased to welcome Anna Malmhake with the experience she brings in fast moving consumer goods, marketing and international operations. The proposal of Alexander af Jochnick as chairman is natural when the af Jochnick family is, and aim to continue to be, the company's majority owner. Alexander knows Oriflame well from over fifteen years within the company, having first worked in the operations and then served on the Board, says Chairman of the Nomination Committee Per Hesselmark.

Election of Board members and the Chairman of the Board
The Nomination Committee proposes re-election until the end of the next Annual General Meeting of Alexander af Jochnick, Robert af Jochnick, Jonas af Jochnick, Anders Dahlvig, Lilian Fossum Biner, Helle Kruse-Nielsen, Christian Salamon and Magnus Brännström and also that Anna Malmhake be elected as new Board member for the same period. The Nomination Committee proposes Alexander af Jochnick to be elected Chairman of the Board.

Short facts on the proposed changes of the Board
Marie Ehrling has, following new EU regulations, limited the number of Board representations and therefore declined re-election to the Board.

Robert af Jochnick, one of the company's founders, has declined re-election as the Chairman of the Board but remains a member of the Board.

Alexander af Jochnick has been a member of the Board since 2007. He was an employee of the company during 1999-2007. He is member of the Remuneration Committee and of the Audit Committee. Alexander af Jochnick was born 1971 and holds a MSc in Business Administration from Stockholm School of Economics and started his career at Boston Consulting Group. He is Chairman of Oriflame Foundation, and board member of CL Intressenter AB, Credus Management AB, Postkodstiftelsen and NC Holding AB. Alexander af Jochnick is the founder and board member of Serious Nature. Alexander af Jochnick owns 418,884 shares in Oriflame.

Anna Malmhake was born 1966. She holds a BSc from University of Stockholm. Anna Malmhake is Chairman and CEO of Irish Distillers Pernod Ricard since 2011. Her previous career includes executive positions with Absolut Vodka, Coca-Cola Sverige, Temo AB, Motorola and Procter & Gamble. Anna Malmhake owns no shares in Oriflame.

Independence according to Swedish Code for Corporate Governance
All of the proposed Board members are according to the Nomination Committee to be considered as independent in relation to the company's major shareholders except for Alexander af Jochnick, Robert af Jochnick and Jonas af Jochnick. Magnus Brännström is the CEO of Oriflame.

For additional information, please contact:
Per Hesselmark, Chairman Chairman of the Nomination Committee: +46 8 622 36 00

Appendix: Photo of Alexander af Jochnick and Anna Malmhake.