OTRS : Why Digital Transformation Isn’t About Technology

Culture eats strategy for breakfast

This sentence by Peter Drucker puts it in a nutshell: no matter how good a strategy is, if the corporate culture is not designed for it, it will not be implemented. The challenges of digital transformation require special cultural characteristics. Thus, structure, processes and agility must be combined in order to, not only be able to cope with the rapid adjustments that the market demands, but also to build on a foundation that is solid while at the same time willing to change.

Fear of change is the biggest opponent of digital transformation

Most people are afraid of change because it brings the unexpected - new things that they cannot assess and are afraid they will not be up to handling. For employees, digital transformation is not simply 'a change,' but a continuous and constant process of change and adaptation. This means having to adapt to new work processes, to become faster and more flexible in thinking, and above all to make decisions without always having the required information. This creates a significant moment of risk and the possibility of innumerable mistakes. In our results- and performance-oriented working world, this is something we would rather avoid. If we hold on to this attitude, however, neither a well-prepared strategy nor change process can be used, so it's important to help employees overcome their worries.