P.TELECOM : Meo surpasses one million customers
11/14/2011| 03:45am US/Eastern
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Portugal Telecom announces that Meo, its pay-TV service,
surpassed one million customers in just three and half years
after it was launched on a nation wide basis, in April 2008.
Meo customers represent circa 93% of PT's fixed broadband
customers and 38% of its fixed lines, at the end of 3Q11. Net
additions since the beginning of October 2011 surpassed 25
thousand customers.
The success of Meo is anchored in a disruptive, non-linear
and interactive experience providing access to live TV
channels, personal video recording (PVR), catch-up TV, video
on demand, and to games and music on demand. Meo presents a
differentiating content proposal, with over 150 channels,
including channels with exclusive content, content in high
definition and 3D, more than three thousand movies available
in Meo video club, interactivity over anchor programs,
available in the "red button" on the Meo remote
control, as it is the case of American Idol, Secret Story and
Biggest Loser. Meo also offers advanced interactive
applications across multiple widgets available in the
"blue button" on the Meo remote control and
covering areas such as: (1) information, including MY
newscast, developed in partnership with the RTP, and the
application Sapo Kiosk; (2) sports, including a football
application, the application of BenficaTV, the application of
SportTV and Meo Surf, (3) music, including a radio
application, the RFM Vi and a karaoke application, (4)
convenience such as pharmacies, and (5) personal content,
including the online photo storage.
Meo has, since its launch, placed its efforts on an
innovative communication, and the market perceives its brand
as young, innovative and fun. Meo brand reached the
leadership in terms of notoriety and currently has the
highest spontaneous recall in telecommunications. In 2011,
Meo reaches 51% spontaneous recall when compared to other
triple-play operators, having reached 62% in September,
increasing the distance to the second operator to more than
40pp. Meo will continue to differentiate its communication.
In this context, the advertising show "Fora da Box"
will debut soon the 4th episode, which will convey the story
of the four "majors" outside the house and will
feature a special guest as well as the usual Rui Unas and
Paulo Futre. This is a Christmas episode that also is a
musical.
PT's investment in new technologies, including fibre to
the home (FTTH), which is being expanded up to 1.6 million
homes passed, will continue to underpin Meo and triple-play
growth, and differentiate and improve further the quality of
service, while increasing customer loyalty. The extensive
fibre coverage also leverages the investment in mobile
broadband. PT already covers about 85% of its base stations
with fibre and modernised its 2G network, making it
compatible with the 4G technology, which will enable the
provision of television and broadband services on multiple
mobile devices.
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