Airtel's journey to unearth the next music star from Africa has begun again as Airtel Trace Music Star competition season 2 has been launched in Lilongwe, with a promise of higher stakes and counting on building on the success of the maiden season which was launched two years ago.
During the initial voyage, Malawi registered a whopping 30,000 plus auditions and at the end of it all the ultimate national prize kitty of MK14 million was scooped by Sam Mjura who went on to represent the country in the Pan African finals in Kenya.
Airtel's Sales and Distribution Director Elias Imaan who spoke during the colourful launch at Golden Peacock Hotel in Lilongwe said Airtel believes the passion for music is one of the core attributes to Malawi and Africa as a whole.
"Music is a language that knows no borders and with this competition, Airtel is keen to expose and celebrate the creative talent that will be championed, exposed and rewarded, "said Imaan.
From the competition, the talents which will come out tops locally will then compete with top talents from other Airtel operating countries across Africa for the final accolade of best African music talent to be held in Lagos, Nigeria mid this year.
During the launch of the 2 season, Airtel announced that the competition's top three winners will share a cool K15 million cash prize, with the overall winner pocketing K10 million with the second and third runners up walking away with MK3 million and MK2 million respectively.
The grand prize for the overall Pan African winner comprises a mentorship programme with multi-award winning American singer-songwriter Keri Hilson in Atlanta on top of a recording contract with a major record label.
During the launch, first season winner Mjura, who finished in the final top 6 in the Pan African contest, entertained the patrons with a spirited performance by dishing out some tunes which endeared him to music lovers during the first season.
Airtel subscribers can audition via mobile phones by dialing 59911. The first minute of the submission will be free of charge and thereafter a cost of K50 will be charged on every minute. The audition lines will remain open until the 27th March after which the voting process will begin.
Copyright Malawi News Agency. Distributed by AllAfrica Global Media (allAfrica.com)., source News Service English