No. 178

COMPANY ANNOUNCEMENT

28 July 2014

TRANSACTIONS IN CONNECTION WITH SHARE BUYBACK PROGRAMME

On 18 February, PANDORA initiated a share buy-back programme, cf. Company announcement no.
143. The programme is implemented in accordance with the provisions of European Commission Regulation no. 2273/2003 of 22 December 2003 (the Safe Harbour Regulation). The purpose of the programme is to reduce PANDORAs share capital and to meet obligations arising from employee share option programmes.
Under the programme PANDORA will buy back shares for an amount up to 2,400 million in the period from 18 February to 31 December 2014.
The following transactions have been made under the programme:

Number of

shares

Average purchase

price, DKK

Transaction value,

DKK

Accumulated last announcement

3,121,273

1,172,542,042

21 July 2014

4,821

409.72

1,975,254

22 July 2014

3,144

421.89

1,326,407

23 July 2014

118,413

409.89

48,535,843

24 July 2014

52,395

401.53

21,038,112

25 July 2014

0

0

Accumulated under

the program

3,300,046

1,245,417,657

With the transactions stated above, PANDORA owns a total of 4,723,559 treasury shares, corresponding to 3.7% of the share capital.

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ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from
genuine materials at affordable prices. PANDORA jewellery is sold in more than 80 countries on six continents through approximately 10,000 points of sale, including more than 1,100 Concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 9,000 people worldwide of whom 6,800 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit www.pandoragroup.com.

CONTACT

For more information, please contact:
INVESTOR RELATIONS Morten Eismark
VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719
MEDIA RELATIONS Jakob Risom Langelund Press Officer
Phone +45 3673 0634
Mobile +45 6165 6540
Magnus Thorstholm Jensen Investor Relations Officer Phone +45 4323 1739
Mobile +45 3050 4402

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