No. 253

COMPANY ANNOUNCEMENT

3 August 2015

TRANSACTIONS IN CONNECTION WITH SHARE BUYBACK PROGRAMME

On 17 February, PANDORA initiated a share buy-back programme, cf. Company announcement no.
217. The programme is implemented in accordance with the provisions of European Commission Regulation no. 2273/2003 of 22 December 2003 (the Safe Harbour Regulation). The purpose of the programme is to reduce PANDORAs share capital and to meet obligations arising from employee share option programmes.
Under the programme PANDORA will buy back shares for an amount up to DKK 3,900 million in the period from 17 February to 31 December 2015.
The following transactions have been made under the programme:

Number of

shares

Average purchase

price, DKK

Transaction value,

DKK

Accumulated last

announcement

3,029,392

2,046,498,155

27 July 2015

32,000

760.28

24,328,848

28 July 2015

95,000

762.82

72,467,805

29 July 2015

5,678

770.91

4,377,205

30 July 2015

39,500

765.84

30,250,601

31 July 2015

22,822

763.24

17,418,716

Accumulated under

the program

3,224,392

2,195,341,330

With the transactions stated above, PANDORA owns a total of 3,903,634 treasury shares, corresponding to 3.2% of the share capital.

3 August 2015 | COMPANY ANNOUNCEMENT No. 253 | page 1 | 2

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine metals at affordable prices. PANDORA jewellery is sold in more than 90 countries on six continents through approximately 9,600 points of sale, including more than 1,400 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than
12,400 people worldwide of whom approximately 8,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, PANDORA's total revenue was DKK 11.9 billion (approximately EUR 1.6 billion). For more information, please visit www.pandoragroup.com.

CONTACT

For more information, please contact:
INVESTOR RELATIONS Morten Eismark
VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719
MEDIA RELATIONS Kristian Lysgaard
Director, Group Communications
Phone +45 4323 1774
Mobile +45 2556 8561
Magnus Thorstholm Jensen Investor Relations Officer Phone +45 4323 1739
Mobile +45 3050 4402

3 August 2015 | COMPANY ANNOUNCEMENT No. 253 | page 2 | 2

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