Pandora Media : Internet Radio Expands Availability to Australian Amazon Appstore

Pandora now available on Kindle Fire

SYDNEY, Australia. August 1, 2014- Leading internet radio service Pandora Internet Radio has officially announced that Pandora 5.0 is now available locally on the Australian Amazon Appstore for download to Kindle Fire and Android devices.

For the second year in a row, Android is the most used operating system (across all ages and demographics) with one in two connected Australian households adding the device to their arsenal of connected services, and on average, spending fifteen hours a month browsing tablet apps.

In October, 2013, Pandora responded to the demand for increased compatibility on Android through the launch of an upgraded user experience built specifically for Android tablets, Pandora 5.0.

Making Pandora available on the Australian Amazon Appstore marks the latest investment in platforms that will support the personalised streaming service to be compatible with the full gamut of connected devices on the market, and seamlessly deliver broad listening access.

"In making our app available on the Australian Amazon Appstore, Pandora is providing Australian consumers with yet another outlet to download the service and respond to the consumer demand for multiple options in accessing their favourite apps, across even more optimised platforms. With Pandora available to Australian and International users on the Amazon Appstore, we are continuing to deliver the most positive user experience whether they be in or out of the home," says Rick Gleave, director of business development, Pandora ANZ.

"The Australian Amazon Appstore provides customers with instant access to thousands of the most popular free and best-selling apps like Pandora Internet Radio," said Stuart Sayers, Director of Amazon Appstore, Australia.

Last year, it was reported that 9.4 million Australians were using media tablets at the end of 2013 with usage expected to reach 22 million by 2018.

Owners of Kindle Fire and Android devices can start casting Pandora today, and take advantage of a free 7-day Pandora One trial, by downloading the latest app, available now via the Amazon Appstore.

ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

For more information, interview requests or images please contact:
Ogilvy Public Relations
Aisha Jefferson
T: +61 (02) 8437 5370
E: PandoraPR@ogilvy.com.au

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