Panmure Gordon advises The Floow Limited on a minority equity investment by Direct Line Insurance Group plc ("Direct Line Group")

Panmure Gordon, a leading independent institutional stockbroker and investment bank, has advised The Floow Limited ("the Floow"), a specialist UK based telematics service provider, in relation to a minority investment in the company by Direct Line Group.

Headquartered in Sheffield, UK, The Floow is one of the world's fastest growing Telematics Service Providers, having established itself as the preferred Telematics Partner to the world's leading insurance organisations, offering device-agnostic, actuarial analytics and digital services that increase ROI and customer loyalty. The Floow, which is majority owned by its management team, has been profitable since inception and its technology and solutions are already being piloted and deployed in Europe, the Americas, Africa and Asia.

Aldo Monteforte, CEO and Founder of The Floow said; "We are excited by this financial investment as it supports the expansion of our business and we are confident it will accelerate development of our world-class suite of analytics and predictive scoring functions for the benefit of all our clients and prospects. Panmure Gordon's technology and investment banking expertise added real value to the transaction process and the Board is extremely pleased with the outcome.

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