PARAGON ENT. ORD 0.1P (DI) : Opening Of First Attraction

Paragon Entertainment Limited opens
Quest at Westfield Merry Hill

Paragon Entertainment Limited (PEL) ("Paragon"), the AIM-listed visitor attractionsbusiness is pleased to announce that its first array of owned and licensed attractions are opening today at Westfield's Merry Hill Shopping Centre.  Under the brand of 'Quest', Paragon has created an action-orientated family leisure destination in an area of high footfall.    

Merry Hill Shopping Centre, the largest retail development in the West Midlands, is owned by Westfield, one of the largest retail developers in the world. The centre currently has over 250 retail units and attracts over 23 million visitors per year.

Today's opening will see the launch of several attractions including:

Quest for Adventure Extreme: The UK's highest indoor ropes course with a staggering 17 metre high summit and four levels of challenges and obstacles including the terrifying 'Sheer Drop' feature.

Quest for Christmas: Seasonal magic for all ages including, at its heart, a large outdoor ice rink and festive market.

NERF Gallery: The World's first ever NERF blaster target range. A fully themed environment where customers can try out the full range of NERF Blasters and aim darts at a series of targets operating under the company's licensing agreement with Hasbro. This attraction is supported by a NERF retail unit. 

Occupying a total area in excess of 20,000 square feet, 'Quest' at Merry Hill also includes a café as well as an outdoor area which will host a changing programme of family-based leisure activities.Further attractions will be opening over the next few months and will be announced in due course. 

CEO Comment

Mark Pyrah, Chief Executive Officer, commented, "The look and feel of this distinctive attraction has exceeded even our highest expectations. As our first own-branded attraction, this 'Quest' represents a significant milestone for Paragon along the road to becoming a substantial and diversified attractions operator.  We have worked closely with Westfield to create this unique and innovative offering and we look forward to developing this relationship going forwards."

Westfield Merry Hill Comment

Kelly Reed, Marketing Manager at Westfield Merry Hill, commented: "We're really excited to be unveiling the new Quest attractions here at Merry Hill. Quest will add a whole new dimension to the shopping experience and will further enhance its reputation as the region's most popular retail and leisure destination."

9 November 2012

Ends

For further information please contact:

Ivonne Cantu (Nomad)

Alex Aylen / Julian Morse