The bearish trend of the Pearson' stock, initiated many months ago, may continue and send prices towards GBp 1119.
From a fundamental viewpoint, we note the high valuation of the company, as shown by a PER 2013 of 18.32x. Moreover, EPS estimates has been regularly revised downward by the Thomson Reuters consensus.
Technically, the trend is becoming bearish in the medium term as shown by the 20-week moving average which is now below the 50-week. However, the trend is bullish in the very short term, but this dynamic should be stopped by the GBp 1185 resistance, corresponding to the 100-day moving average. Thus, the stock may resume its bearish trend and come back to the GBp 1120 support.
Hence, it seems opportune to take a short position in Pearson at the current price. The main target will be the GBp 1120 support. A stop loss must be fixed above GBp 1185, in order to avoid a bullish reversal.
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