Pearson has today announced the appointment of two new
senior executives to its International education business.
Pearson is the world's leading learning company combining
150 years of experience in publishing with the latest
learning technology, assessment and online support in
education.
Tamara Minick-Scokalo is appointed President, Pearson
Europe, Middle East, Africa and the Caribbean. EMEA is a
hugely important and highly diverse region in which Pearson
sees significant opportunities to extend its impact in
education.
Minick-Scokalo joins Pearson from Trax, a privately funded
technology business, where she is the CEO. Minick-Scokalo's
career spans organisations such as Procter and Gamble,
Cadbury and Kraft in both marketing and operational roles.
Following the merger of Cadbury and Kraft in 2009 she
became the President of the new combined entity across
Europe.
John Fallon, chief executive of Pearson's International
business, said: "We are playing a much bigger role in
education across the EMEA regions and engaging much more
directly with a wider range of customers. With her
extensive international marketing and operational
experience, Tamara will bring a new set of skills to our
organisation - and play a key role in building a bigger
business playing a much broader role in delivering
educational services across the region."
Bhavneet Singh will be joining Pearson as President, Global
English from Viacom International Media Networks where he
was Managing Director and Executive Vice President,
Emerging Markets.
English is a fast-growing area for Pearson, which has a
strong heritage in English Language Teaching through the
Longman imprint and Pearson's MyEnglishLab online products,
in the direct delivery of English language teaching and
assessment through Wall Street English - Pearson's English
language schools already present in 27 countries - and the
Pearson Test of English. Singh's experience in media and
entertainment will provide a heightened focus for Pearson
on new business ventures for "informal learning".
At Viacom Singh was responsible for developing and
establishing a portfolio of entertainment brands, which
include MTV, Nickelodeon, VIVA, Comedy Central and VH1, and
he has been serving on the board of Viacom18 in India.
Prior to Viacom, Singh held senior positions at Discovery
Communications and IMG, the global sports and media
marketing company. In 2009 Singh was selected by the World
Economic Forum to join Young Global Leaders, a group
recognized for shaping issues of public interest around the
world.
John Fallon, chief executive of Pearson's International
business, said: "In our efforts to 'teach the world
English' we've already built a strong team and are making
good progress. Bhavneet's unique blend of experience, in
digital transformation and emerging markets, complements
those efforts perfectly and will help us to move even more
quickly in this important growth area."
ENDS
For more information
Luke Swanson / Simon Mays-Smith / Charles Goldsmith: +44
(0)20 7010 2310
Notes to editors
About Pearson
At Pearson we take learning personally. We believe
education is for everyone, and we provide the tools for
people to learn: whatever their age, wherever they are, in
whatever fashion they choose. Our textbooks, courses and
resources are available in print, online and through
multilingual packages distributed to teachers and students
all over the world. We are the world's leading learning
company with a portfolio that provides innovative
textbooks, online testing, software solutions and
integrated services. We are also part of the wider Pearson
family which includes consumer publishing through Penguin
and Dorling Kindersley and business information through the
Financial Times.
We are the world leader in education publishing with 150
years of experience married with the very latest expertise
in technology. We create interactive online learning that
supports every learner, regardless of their age or ability
because it is never too late to start learning - or start
enjoying it. We provide education and assessment services
in more than 70 countries and over 100 languages.
Products such as MyLabs, our bestselling digital homework
and assessment programme, are changing the way students
learn and teachers teach worldwide. Edexcel, the UK's
largest awarding body providing academic and vocational
qualifications and assessment, is also part of the Pearson
team. Every day all over the world our products and
services help learning flourish, and wherever learning
flourishes, so do people.