PEPSICO, INC. PURCHASE, N.Y., April 2, 2018 /PRNewswire/ -- Are you the kind of person who yells "MTN DEW® BAJA BLAST®!" when asked what you would bring to a desert island? If so, DEW® Nation, free up some space in your carry-on and get ready to experience the vacation rental of a lifetime. MTN DEW® today announced that after the social media push from consumers to #BringBajaBlastBack, the bottled version of fan-favorite beverage MTN DEW BAJA BLAST is making a comeback this summer – in one place, for a limited time only. MTN DEW BAJA BLAST will only be available at The Baja Bungalow, which is now accepting inquiries just in time for summer 2018.
The Baja Bungalow is for the Baja state of mind, with awesome views and tropical vibes, all just steps away from the ocean waves. Guests can practice their tailslide with a hydro typhoon surf simulator or even ride a shark. What really makes The Baja Bungalow the ultimate destination vacation is that it is the only place in the world guests can enjoy a personal supply of MTN DEW BAJA BLAST – in bottles and cans – for the entire length of their stay.
As summer's most wanted destination, The Baja Bungalow also promises to quench your thirst for the good life, offering a range of amenities inspired by MTN DEW BAJA BLAST and its namesake, Baja California, Mexico:
- 3 Bedrooms, 2 bathrooms w/ tropical blast shower heads
- 187,000,000,000,000,000,000-gallon saltwater tank w/ sharks, maybe crabs and weird things that touch your foot and freak you out
- Refrigerator fully stocked with MTN DEW BAJA BLAST bottles and cans
- Oceanside deck w/ themed Adirondack chairs
- Custom surfboards, bodyboards, longboards, and fat tire bikes included
- Indoor hydro typhoon surf simulator / hydro jet bathing tub
- Dog, cat, dolphin-friendly
"MTN DEW BAJA BLAST is DEW Nation's most-requested flavor and summer's most wanted beverage. Fans are loyal, unwavering and vocal about their love for it," said Gilbertson Cuffy, Senior Marketing Manager, MTN DEW. "To show our gratitude, MTN DEW will treat a lucky group of fans with an exclusive tribute to the MTN DEW BAJA BLAST state of mind. Sure, some will say it is too much, but for MTN DEW BAJA BLAST fans, it is just enough. DEW Nation, this is for you."
Just as MTN DEW BAJA BLAST quickly sells out when it returns to stores every few years, availability for stays at The Baja Bungalow are expected to go fast, with inquiries open through April 4.
Visit MountainDew.com or Facebook.com/MountainDew to stay up to date on the latest, and join the conversation at @mountaindew.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW ® and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About PepsiCo
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Media Contact
Sebastian Masmela, Golin
O: 212.373.6203
E: Smasmela@golin.com
Just because we were out enjoying all the Baja vibes doesn't mean we were going to miss April Fools' Day. Hope you had as much fun as we did with this one, DEW Nation. Happy April Fools' Day!
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SOURCE Mountain Dew
