PepsiCo : Celebrate the 90s with Crystal Pepsi -- Iconic Clear Cola to Hit Shelves This Summer
June 29, 2016 at 10:45 am EDT
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PURCHASE, N.Y., June 29, 2016/PRNewswire/ -- Inspired by overwhelming fan demand, Pepsi announced today that Crystal Pepsi - the iconic 90s clear cola - will be available for a limited time across retail and foodservice locations in Canadaand the U.S. this summer.
To kick-off the Summer of Crystal Pepsi, the brand will release 'The Crystal Pepsi Trail' online, a take on the popular 90s computer game 'The Oregon Trail.' Can your wooden station wagon make the journey? Log on to www.crystalpepsi.net starting July 7to play The Crystal Pepsi Trail.
'We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back,' said Stacy Taffet, Senior Director, Marketing, Pepsi. 'What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!'
Crystal Pepsi was offered for a limited-time in the U.S. through a sweepstakes on the Pepsi Pass app in December 2015.
Beginning July 11in Canadaand August 8in the U.S., 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79. Visit www.pepsi.com for more surprises from Crystal Pepsi this summer, or join the conversation via @pepsi and #CrystalPepsi.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
PepsiCo Inc. published this content on 29 June 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 June 2016 14:45:01 UTC.
Original documenthttp://www.pepsico.com/live/pressrelease/celebrate-the-90s-with-crystal-pepsi----iconic-clear-cola-to-hit-shelves-this-su06292016
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PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).
PEPSICO, INC. 
