Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  PepsiCo    PEP

PEPSICO (PEP)
Mes dernières consult.
Most popular
Report
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

PepsiCo, Inc. : Pepsi Launches First Global Campaign, "Live For Now"

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/30/2012 | 02:54pm CET
Pepsi Launches First Global Campaign, "Live For Now"

PURCHASE, N.Y., April 30, 2012 /PRNewswire/ -- Pepsi today unveiled its first global campaign titled, "Live for Now," based on the brand's new global positioning.  Pepsi conducted extensive global research, connecting with thousands of fans, and "Live for Now" reflects the insight that Pepsi fans all around the world desire to capture the excitement of now - a mind-set that is aligned at the very core with the brand's DNA. 

"Live for Now" will invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships.  The multi-year campaign will launch first in the United States and begin to roll-out globally throughout 2012. 

Brad Jakeman, president, Global Enjoyment Brands, PepsiCo said, "'Live for Now' is considerably more than a positioning statement or a single ad creative - it is the central governing idea for the brand globally. Pepsi has always inspired people to embrace the 'now' by being at the epicenter of, and helping to define, pop-culture.  'Live for Now' embodies a mind-set that is true of Pepsi loyalists around the world, while still connecting with a large and growing number of consumers who share the same values.  It will enable the brand to deepen its global equity in a relevant and authentic way, and has already inspired a differentiated way of thinking about brand behavior across the entire Pepsi global marketing system."

Simon Lowden, chief marketing officer, Pepsi Beverages Company, added, "The 'Live for Now' positioning will inform the way Pepsi behaves as a brand and is a fantastic filter through which to create exciting and innovative partnerships with some of the world's leading artists and entertainment properties.  We are excited to be announcing a series of exclusive partnerships in the U.S. over the next few months that will breathe life into 'Live for Now' and offer one-of-a-kind experiences for our fans."

Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," the digital embodiment of "Live for Now."  The interactive digital platform will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.  Pepsi Pulse has several features, including an interactive display of pop-culture news content and interaction with celebrity visitors.  Pepsi is also launching a version of Pepsi Pulse targeting bi-cultural, Hispanic consumers called, "Mi Pepsi" that will feature relevant content for this audience.

As part of the "Live for Now" platform in the U.S., Pepsi will present a series of exclusive pop-up, Twitter-enabled concerts this summer featuring major music artists.  Additionally, Pepsi's first of its kind Twitter music partnership will enhance consumers' music experiences and bring them closer to what is hot in music today.  The Twitter partnership will kick-off in the U.S. in early May.

The first "Live for Now" ad spot is set to air across the U.S. on May 7.  The ad features global music artist Nicki Minaj's mega hit 'Moment 4 Life'.  Minaj also has a cameo in the ad and is one of the many talented artists and entertainment brands that Pepsi will collaborate with over the coming months to bring to life the new brand proposition.  "Live for Now" in the U.S., includes TV, radio, cinema and outdoor advertising, experiential as well as digital and social media platforms.

The global campaign was created in partnership with an integrated cross-agency, multi-disciplinary team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners.

VIDEO:   Brad Jakeman, president, Global Enjoyment Brands, PepsiCo

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.www.pepsico.com

Follow PepsiCo:

SOURCE PepsiCo

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on PEPSICO
11/21 PEPSICO : DBRS Confirms PepsiCo, Inc. at A (high), Stable Trend
11/17 PEPSICO : Declares Quarterly Dividend
11/16 PEPSICO : Doritos Takes Its Bold Crunch To A New Dimension With Crunch Nuts And ..
11/15 PEPSICO : Tostitos Partners With The Salvation Army And Dak Prescott To Get Fans..
11/15 PEPSICO,INC. (NYSE : PEP) Files An 8-K Regulation FD Disclosure
11/14 PEPSICO INC : Regulation FD Disclosure (form 8-K)
11/14 PEPSICO : Trademark ruling goes against Pepsi
11/13 PEPSICO : Pepsi® Goes To Bat with Yankees Rising Star Aaron Judge
11/10 Video games could be next for Snapchat, China's Tencent says
11/10 PEPSICO : Foundation Gives $750,000 Grant To Warrior-Scholar Project
More news
News from SeekingAlpha
11/22 Mystery Stocks Revealed In My 88 Stock Portfolio Along With 2018 Income Estim..
11/22 Recent Stock Purchase November 2017
11/20 Newell 'Safer' Dividend Consumer Defensive Gains Are Far More Than Phillip Mo..
11/20 How To Retire At 60 With A Million
11/20 My 27 Stock Portfolio
Financials ($)
Sales 2017 63 412 M
EBIT 2017 10 777 M
Net income 2017 7 467 M
Debt 2017 22 958 M
Yield 2017 2,76%
P/E ratio 2017 22,18
P/E ratio 2018 20,64
EV / Sales 2017 2,94x
EV / Sales 2018 2,84x
Capitalization 164 B
Chart PEPSICO
Duration : Period :
PepsiCo Technical Analysis Chart | PEP | US7134481081 | 4-Traders
Technical analysis trends PEPSICO
Short TermMid-TermLong Term
TrendsBullishNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 21
Average target price 123 $
Spread / Average Target 6,5%
EPS Revisions
Managers
NameTitle
Indra K. Nooyi Chairman & Chief Executive Officer
Ramon Luis Laguarta President
Brian Newman Executive Vice President-Finance & Operations
Hugh F. Johnston Vice Chairman & Chief Financial Officer
Mehmood A. Khan CSO-Global Research & Development
Sector and Competitors
1st jan.Capitalization (M$)
PEPSICO10.91%163 660
FOMENTO ECONOMICO MEXICANO, SAB DE CV5.31%30 480
COCA-COLA EUROPEAN PARTNERS21.31%18 712
COCA-COLA BOTTLERS JAPAN INC22.79%7 842
COCA-COLA FEMSA, S.A.B. DE C.V.-2.79%5 014
A.G. BARR PLC19.74%927