PepsiCo : Win or Lose, Grandma's Cookies Bakes up Treats for Football Fans
February 05, 2016 at 09:25 am EST
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PLANO, Texas, Feb. 5, 2016/PRNewswire-USNewswire/ -- Grandma's Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking over Charlotteand Denverfollowing the Big Game to hand out soft baked treats to football fans and consumers. On Monday, February 8, Grandma will bring warmth, love, and of course, cookies to these football cities. Win or lose, Grandma will brighten up Monday morning by providing the comfort of cookies and coffee to make everything better.
'For over 100 years, Grandma's Cookies has been making life a little sweeter,' said Bart LaCount, senior director of marketing, Frito-Lay. 'We are excited for Grandma to take over Charlotteand Denverto let consumers and football fans know that whether their team won or lost, they can always count on love and comfort from Grandma's Cookies.'
Following the Big Game, Grandma will take to social media to engage with both the mourning and celebrating fans by offering a digital coupon for Grandma's Cookies. The activations will take place in Charlottefrom 10am-2pmat Disk Plaza (101 South Tyron Street) and Denverfrom 10am- 2pmat the 16 Street Mall - Union Station (1610 Wynkoop Street) on Monday, February 8. Local consumers will receive free samples in addition to a discounted coupon. Grandma's Cookies also plans to spread more love by handing out free samples at the winning city's parade the week of February 8.
For additional information on Grandma's Cookies and to join in the conversation, please visit: Grandma's Cookies; Twitter: @grandmascookies.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billionin net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billioneach in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
PepsiCo Inc. issued this content on 05 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 February 2016 14:24:24 UTC
Original Document: http://www.pepsico.com/live/pressrelease/win-or-lose-grandmas-cookies-bakes-up-treats-for-football-fans02052016
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).
PEPSICO, INC. 
