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Perion Network Ltd : Incredimail Recreates the Email Experience, Racks Up 250K Installs In A Month

05/13/2013 | 06:20am US/Eastern

Recently Released iPad App That Gives You an Inbox with a Better View Sees Strong Growth in Europe, Heavy Demand in Both France and Germany

TEL AVIV, Israel & SEATTLE--(BUSINESS WIRE)-- Perion Network Ltd. (NASDAQ: PERI) (http://www.perion.com/), developer of the leading email client Incredimail, announced today that its recently released Incredimail for iPad has achieved 250,000 downloads worldwide in just one month on the app store. The app has also seen strong growth in Europe and, due to heavy user demand in both France and Germany, the app has been translated into French and German.

"We are extremely happy with the user adoption we have seen so far and we are really excited by the strong showing of the app in European markets. We love email and believe it is, and will remain, a vital form of communication for years to come. The new Incredimail for iPad gives users a whole new way to experience email," said Josef Mandelbaum, CEO of Perion. "Because of the incredible interest we have seen from our users in France and Germany, we decided to accelerate our plans to localize the app for those markets."

Incredimail for the iPad is the first email application truly adapted for the touch-screen, and is the first major redesign of email in over 20 years. In its recent survey [http://www.perion.com/presscenter], Perion found that consumers, especially second wave adopters, now prefer the iPad for reading and writing email, beating out PCs and smartphones by a wide margin. But the survey also found that typically passionate iPad users were not as pleased as they could be with their current email choices. Previous email applications were designed for the PC era, and until now, there has not been a major rethink of the email experience for a multi-screen mobile world.

Incredimail's striking visual design provides innovative functionality for users, to easily view and share email content, including articles, photos and videos. Incredimail redesigns the email experience bringing the elegance and ease-of-use consumers love from the iPad to their inboxes.

Incredimail is available for free download in the App Store. Highlights that users can enjoy with Incredimail for the iPad include:

  • Unified Inbox: Add as many email accounts as you want and view them in a unified inbox, or view each account separately. Incredimail currently supports Gmail, Yahoo!, AOL, and any other IMAP account.
  • Quick Peeks: See a quick preview of emails directly from the inbox, without having to open them.
  • Photo Inbox: In addition to the regular email inbox, enjoy a photo inbox that features photos from friends and family, keeping you fully up to date with the people that matter most (starting with Facebook photos, others will be added soon).
  • Link Previews (a.k.a. Snippets): All links sent to you including photos, videos and articles, are presented as a preview within the email for a pleasant and uninterrupted email experience. Links you send are also viewed as previews by the email recipient.
  • Email Stationery: Enjoy a specially designed email stationery collection to add a personal style to emails you send. Additional stationery and rich content coming soon.
  • Built-In Web Browser: Search and browse the web right inside your inbox, ensuring an uninterrupted experience.
  • Future features to include: POP3 email support, other social platforms like Facebook Twitter and LinkedIn, and more photo integration with Picasa Web, Flickr and Instagram.

For more information on Incredimail, please visit ipad.incredimail.com or to download the app through the Apple App Store, please use the following links:

France: https://itunes.apple.com/fr/app/incredimail-email-app-for/id551945066?mt=8
German: https://itunes.apple.com/de/app/incredimail-email-app for/id551945066?mt=8

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that develops applications to make the online experience of its users simple, safe and enjoyable. Perion's three main consumer brands are: Incredimail, Smilebox and SweetIM. Incredimail is a unified messaging application enabling consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalization features, and is available in over 100 countries in 8 languages; Smilebox is a leading photo sharing and social expression product and service that quickly turn life's moments into digital keepsakes for sharing and connecting with friends and family, in a fun and personal way. SweetIMis an instant messaging application that enables consumers to personalize their everyday communications with free, fun and easy to use content. Perion products have had over 300 million downloads to date with more than 50 million monthly visitors across all of its brands. Most of Perion's applications are monetized through a freemium model. Free versions of our applications are monetized primarily through our toolbar which generates search revenue and display advertising revenue, generated through impressions. A more advanced feature-rich version of many of our products is available with a premium upgrade. Perion also offers and develops a range of products for mobile phones and tablets to answer its users increasing mobile demands. For more information on Perion please visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "will", "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, risks that the Company's acquisition activities may disrupt current plans and operations and pose difficulties in employee retention, risks entailed in integrating acquired business, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F/A for the year ended December 31, 2012. The Company does not assume any obligation to update these forward-looking statements.

Perion Investor Relations
Deborah Margalit, +972-3-7696100
investors@perion.com

Source: Perion Network Ltd.

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