PERNOD RICARD : FOUNDER’S RESERVE - A NEW BENCHMARK IN SINGLE MALT BY THE GLENLIVET
March 19, 2015 at 11:55 am EDT
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FOUNDER'S RESERVE - A NEW BENCHMARK IN SINGLE MALT BY THE GLENLIVET
03/17/2015
The Glenlivet has unveiled its latest innovation, The Glenlivet Founder's Reserve, which is a new, permanent benchmark expression in the brand's core range.
The new expression is a vital player in helping The Glenlivet to continue its leadership of the malt boom following what has been an incredible 12 months for the brand. Currently being introduced to many existing malt markets either alongside or replacing The Glenlivet 12 year old, Founders Reserve will enable The Glenlivet to meet increased demand for super-premium spirits with something unique to offer.
The new expression sees The Glenlivet house style skilfully complemented with a creaminess and sweetness from the addition of First Fill American oak casks, resulting in a malt of exceptional smoothness; the very quality for which George Smith's The Glenlivet was widely admired and appreciated in his day.
Alongside the new product is a complete marketing support package including versions of The Glenlivet's new campaign, "It All Comes Back to the Original"
The Glenlivet has seen unparalleled growth with new expressions and continued innovation underpinning its success. It has been the biggest contributor to the growth of the single malt Scotch whisky category in the last five years and, in September 2014, reached the impressive milestone of one million case sales per year. This fantastic achievement is driven by a robust performance in volume but an even stronger performance in value. With this principle remaining at the core, The Glenlivet remains destined to claim the No 1 spot for Single malt with Founders Reserve playing a vital role.
Pernod Ricard is the world's No. 2 in the production and marketing of Premium and Prestige spirits and wines. Net sales break down by family of products as follows:
- spirits and champagnes of strategic international brands (63.4%): Absolut (12.7 million cases sold in 2022/23), Jameson (10.7 million), Ballantine's (8.8 million), Chivas Regal (5.1 million), Malibu (4.7 million), Ricard (4.4 million), Havana Club (4.3 million), Beefeater (3.7 million), Martell (2.4 million), The Glenlivet (1.6 million), Mumm (0.6 million), Royal Salute (0.3 million) and Perrier-Jouët (0.3 million);
- local strategic brands' spirits (17.7%): Seagram's, Kahlua, Olmeca, Seagram's Gin, Ramazzotti, Imperial, Pastis 51 and Clan Campbell brands, etc.;
- speciality brand's craft spirits (6.2%): Italicus, Lillet, Pernod, Suze, Augier, Malfy, Jefferson's, Powers and Redbreast brands, etc.;
- strategic wines (3.9%): Jacob's Creek, Kenwood, Brancott Estate, Campo Viejo, Church Road, George, St Hugo, Stoneleigh, Ysios and Wyndham brands;
- other (8.8%).
At the end of June 2023, the group has 96 production sites worldwide.
Net sales are distributed geographically as follows: Europe (28.5%), Americas (28.7%) and other (42.8%).
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