Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Euronext Paris  >  Pernod Ricard    RI   FR0000120693

PERNOD RICARD (RI)
Mes dernières consult.
Most popular
Report
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

PERNOD RICARD : Pernod Coins New Cuban Brand For US To Replace Disputed Havana Club

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/14/2012 | 07:09pm CET

French alcoholic beverages company Pernod Ricard SA (RI.FR) said Monday it will launch Havanista-branded Cuban rum in the U.S. if the country lifts its embargo on Cuba, after the U.S. Supreme Court refused to review a decision by a lower court that prevented the company from renewing its Havana Club trademark registration.

Pernod has been fighting a lengthy legal battle in the U.S. concerning the Havana Club trademark. With Havanista, the company appears to be cutting its losses and looking ahead to eventually launching a new Cuban rum product for the U.S. market.

Because of the U.S.'s long-standing embargo on Cuban exports, Pernod hasn't been able to sell its Cuba-made Havana Club rum in the U.S. In the absence of the trademark, competitor Bacardi International Ltd. adopted the Havana Club name for its rum, which is produced in Puerto Rico.

Pernod filed a suit against Bacardi, alleging deceptive advertising of the non-Cuban rum. Although Bacardi's Havana Club sales are minimal, Pernod had hoped to keep the trademark in its domain in case the embargo was lifted. Pernod has distributed Havana Club rum in other countries, in partnership with Cubaexport, since 1993.

A 1998 law in the U.S., known as "Section 211" for the section of the appropriations bill in which it was included, barred the registration of certain Cuban trademarks in the U.S. While Cubaexport argued that the rule applied only to new registrations, the Court of Appeals of the District of Columbia upheld a lower court's decision saying the rule also applies to the renewal of previously registered trademarks.

The Supreme Court's decision Monday upheld the Appeal Court's decision, which was made in application of Section 211.

Pernod said that, in light of the Supreme Court's decision, it has registered the trademark Havanista in the U.S.

The brand, which is produced and bottled in Cuba, is a "premium Cuban rum specifically aimed at the U.S. market, which will be launched if the embargo is lifted", Pernod said in a statement.

-By Nadya Masidlover, Dow Jones Newswires; +33 1 4017 1740; [email protected]

(Melissa Korn contributed to this article.)

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on PERNOD RICARD
12/06 PERNOD RICARD : A festival of African creativity launched by Absolut
12/04 CORBY SPIRIT AND WINE : This New Year's Eve, Don't Drink And Drive - Your Safe R..
11/29 PERNOD RICARD : Khuli Chana talks about his creative revolution
11/23 PERNOD RICARD : Stock spirits dampened by Remy Cointreau profit forecast miss
11/23 PERNOD RICARD : One Source Live to unite African creatives
11/22 PERNOD RICARD : One Source Live to unite African creatives
11/21 PERNOD RICARD : Availability of Preparatory Documents for Combined General Meeti..
11/21 PATRICIA RICARD : “ocean awareness must increase faster than sea levels.&r..
11/21 PERNOD RICARD : Wine and Design Merge at Brancott Estate thanks to Dror Benshetr..
11/20 CORBY SPIRIT AND WINE : Award-Winning Aberlour Scotch Whisky Returns to Porter A..
More news
News from SeekingAlpha
12/06 European luxury sector handed a win by EU court
11/24 Tracking Gardner Russo & Gardner Portfolio - Q3 2017 Update
11/10 Pernod Ricard (PDRDY) Investor Presentation - Slideshow
10/18 Global Packager Ardagh Looking Inexpensive When Comparing To Industry
10/10 European luxury stocks stoked by LVMH results
Financials (€)
Sales 2018 9 012 M
EBIT 2018 2 405 M
Net income 2018 1 522 M
Debt 2018 6 757 M
Yield 2018 1,58%
P/E ratio 2018 23,07
P/E ratio 2019 21,29
EV / Sales 2018 4,62x
EV / Sales 2019 4,34x
Capitalization 34 837 M
Chart PERNOD RICARD
Duration : Period :
Pernod Ricard Technical Analysis Chart | RI | FR0000120693 | 4-Traders
Technical analysis trends PERNOD RICARD
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 27
Average target price 126 €
Spread / Average Target -3,7%
EPS Revisions
Managers
NameTitle
Alexandre Ricard Chairman & Chief Executive Officer
Gilles Bogaert Managing Director-Finance & Operations
Mathieu Lambotte Chief Information Officer
Frèdèric Andrè Director-Information Technology Governance
Jean-François Bernard Chief Technical Officer
Sector and Competitors
1st jan.Capitalization (M$)
PERNOD RICARD28.22%41 020
DIAGEO24.91%87 969
BROWN-FORMAN CORPORATION48.00%25 455
THAI BEVERAGE PUBLIC COMPANY LIMITED11.76%17 657
DAVIDE CAMPARI-MILANO SPA42.30%9 036
RÉMY COINTREAU43.61%6 891