PEUGEOT : Worldwide Sales of 1,619,000 Units in First...
07/06/2012| 03:17am US/Eastern
First-Half 2012 Highlights
ē Sales of new vehicles and CKD units at
ē Sales of new vehicles down 10.7%
ē Sales of CKD units down 31.1%
ē 12.9% market share in Europe*
ē Increase in the proportion of sales
outside Europe to 39%
ē Steady growth in the share of Premium
vehicles** in the sales mix, to 19%
ē Successful launch of the Peugeot 208
and 4008 and of the CitroŽn DS5 and C4 AirCross
ē World premiere launch of four diesel
hybrids: the Peugeot 3008 HYbrid4, the 508 RXH and 508
HYbrid4 and the CitroŽn DS5 HYbrid4
ē European leader in carbon reduction in
the first quarter, with average CO2 emissions across the
range of 125.5 g/km.
Global automobile markets rose by an aggregate 7% in the
first half of 2012, led by growth of 14.4% both in the
Asian and Russian markets. The Chinese passenger car market
rose by 6.8% over the period.
In Europe, where the economic environment was very weak,
demand for cars and light commercial vehicles declined by a
steep 7.2%. The fall-off varied considerably by
ē Down 21.5% in Italy
ē Down 13.3% in France
ē Down 10.2% in Spain
ē Up 0.6% in Germany
ē Up 1.4% in the United Kingdom
ē Down 1.6% in Central and Eastern Europe
The European market was down by 10% for PSA Peugeot
CitroŽn, due to the unfavourable country mix.
In this environment, worldwide sales of PSA Peugeot CitroŽn
assembled vehicles and CKD units declined by 13% to
1,619,000 units in first-half 2012.
Of these, 1,476,000 were assembled vehicles (down 10.7%)
and 143,000 were CKD units (down 31.1%). The
increased sanctions against Iran made it impossible to
finance Iran-bound sales of CKD units, which led the Group
to suspend these sales during the first half, in compliance
with international regulations.
Frťdťric Saint-Geours, Executive Vice-President, Brands
noted : "In a very tight automotive market environment in
Europe, our strategy of moving upmarket and globalising our
operations is proving to be more relevant than ever. With
our recent model introductions - the Peugeot 208, the
CitroŽn DS5 and the diesel hybrid versions of the Peugeot
3008 and 508 and the CitroŽn DS5 - and the launches
scheduled over the rest of the year - the Peugeot 301, the
CitroŽn C-Elysťe and C4L, as well as the new C3 in Latin
America - we have the vehicles to defend our positions in
Europe and to pursue our expansion in emerging
12.9% market share in Europe
The European car and light commercial vehicle market fell
back 7.2% in the first half, with declines of 6.7% in the
car segment and of 11.8% in light commercial vehicles. In
this environment, registrations of PSA Peugeot CitroŽn
vehicles contracted by 13.6% to 994,000 units, for a 12.9%
share of the market, versus 13.9% in first-half 2011.
However, this share represented a 0.2 point improvement
from the 12.7% reported in second-half 2011, when demand
was no longer stimulated by scrappage incentives in France
and certain other European countries.
The Group remains adversely impacted by an unfavourable
market mix, with the most promising markets for the Peugeot
and CitroŽn brands (France, Spain and Italy) all suffering
from deep recession. Excluding the effect of changes in the
country mix over the period, market share in first-half
2012 would have stood at 13.3%.
However, the Group's market share improved in several of
its leading markets, rising to 17.7% from 17.5% in Spain,
to 9.3% from 9.2% in the United Kingdom and to 10.2% from
9.8% in Italy.
The Group maintained its leadership in light commercial
vehicles, with a market share of 20.8%.
Successful model launches
Peugeot 208: Europe-wide, the new Peugeot 208 had already
booked nearly 72,000 orders by the end of June, even though
it is being introduced in a limited number of countries and
the eagerly awaited three-cylinder petrol engines -
potentially representing 40% of sales - will not be
available until July (for the 1.2-litre version) and
October (for the 1.0-litre).
The model's trim level mix is higher than expected, with
level 2 (Active) and 3 (Allure) accounting for more than
90% of orders and level 3 and 3 + (Feline) for 42%.
DS line: Thanks to the CitroŽn DS5's contribution, the DS
line represented 15% of orders in Europe in the first half,
as well as 10% of CitroŽn's global sales, versus 7% in the
Sustained globalisation of the sales base
Sales outside Europe accounted for 39% of the first-half
consolidated total, compared with 29% in first-half 2008,
33% in first-half 2009, 35% in first-half 2010 and 38% in
China: another period of robust growth
In a local car market up by 6.8%, PSA Peugeot CitroŽn's
sales rose by 7.5% to 209,200 units, thanks in particular
to strong demand for the Peugeot 308 and CitroŽn C4. Market
share stood at 3.4% for the period. On 28 June, the CitroŽn
DS line was introduced by CAPSA, the Group's second joint
venture in China.
Latin America: headwinds
The Brazilian market, which is suffering from both the
global economic crisis and a slowdown in domestic consumer
spending, ended the first half down 0.3%. This unfavourable
environment caused a decline in Group results across Latin
Performance was also impacted by capital projects to add
new capacity at the Porto Real plant and by the increase in
Brazil's IPI sales tax on imported vehicles.
Lastly, volume growth was dampened by the impending renewal
of the Group's line-up in the B segment, the largest in the
South American market.
Against this backdrop, the Group sold 122,000 vehicles in
the region in the first half, down 21.1%.
The outlook in Brazil seems to be improving in the second
half, thanks to government support measures and the
successful launch of the Peugeot 308 last March. This
dynamic will be further enhanced by the forthcoming
introduction of the CitroŽn C3 in August.
Russia: gathering momentum
In a market up 14.4% in the first half, Group sales rose by
14.7% to 41,000 units, helping to lift market share by 0.1
point to 2.8%.
In the light commercial vehicle market, sales soared 61%
year-on-year to 6,086 units, increasing market share by
three points to 8.7% and making the Group the leader in the
Since the beginning of the year, the Group has unveiled
five new models in Russia, the Peugeot 508 and 4008 and the
CitroŽn C4 AirCross, DS4 and DS5. In addition, with
Peugeot's Kaluga plant now ramped-up to full production
since 4 July, the Peugeot 408, the first model to be
entirely built in Russia, will be launched in July.
Continued growth in Premium vehicle sales
In all of its growth regions, PSA Peugeot CitroŽn's
strategy is designed to move the Peugeot and CitroŽn brands
upmarket more quickly.
This process continued apace in the first half of 2012,
driving a further increase in the proportion of Premium
vehicle sales, to 19% of the total versus 17% in first-half
In addition, the sales mix continued to improve, with the C
and D segments accounting for 45% of interim sales,
compared with 42% in first-half 2011.
Sales in the A and B segments declined to 38% of the
consolidated total from 40% in first-half 2011.
Technological and environmental leadership
In first-quarter 2012, PSA Peugeot CitroŽn was the European
leader in carbon reduction, with average emissions across
the range of 125.5g CO2/km.
In the first quarter, Group vehicles emitting less than
110g CO2/km accounted for 33.1% of total sales versus 29.3%
in first-half 2011, while vehicles emitting less than 121g
CO2/km rose to 47.4% of total sales from 44.1% in the
The Group confirmed its commitment to innovation with the
world premiere in the first half of four diesel hybrids
equipped with HYbrid4 technology: the Peugeot 3008 HYbrid4
launched in late February, which accounted for 8% of total
Peugeot 3008 unit sales; the CitroŽn DS5 HYbrid4 introduced
in March, which represented 20% of total CitroŽn DS5 unit
sales; and more recently the Peugeot 508 RXH and 508
In addition, for the sixth year in a row, PSA Peugeot
CitroŽn's 1.6-litre, four-cylinder, direct-injection turbo
petrol engine, developed in cooperation with BMW Group, was
honoured with the 2012 International Engine of the Year
Award in the 1.4 to 1.8-litre category, presented by Engine
Technology International. The 1.6-litre version caps an
entire family of engines, equipped with the latest
technologies, that improves fuel efficiency and reduces
emissions by around 10% compared with the previous
In a further demonstration of its technological leadership,
PSA Peugeot CitroŽn was once again France's leading patent
filer for the fifth straight year, with 1,237 patent
applications published in 2011.
Lastly, beginning in July, the new Peugeot 208 will be
fitted with the new generation three-cylinder petrol engine
produced at the Trťmery plant. The 1.0-litre VTI version
delivers 68 hp, while offering higher efficiency, optimised
fuel consumption and emissions of just 99g CO2/km. The
1.2-litre VTI version offers 82 hp and just 104g CO2/km.
* Europe = EU, EFTA and Croatia
** Premium vehicles offer a level of
driving pleasure, safety, quality of finish, connectivity
and comfort that serves as a benchmark in their segment.
They include distinctive models from the A, B and C
segments (Peugeot 207CC, 308CC, RCZ, 3008 and 4008; CitroŽn
DS3, DS4 and C4 AirCross) and models from the D and E
segments (Peugeot 508, 407 and 4007; CitroŽn C5, C6,
C-Crosser and DS5).
Worldwide Sales of PSA Peugeot CitroŽn Passenger Cars and
Light Commercial Vehicles, First-Half 2012 versus