Pfizer Consumer Healthcare (NYSE: PFE), makers of Advil®, is
kicking off its Advil® Relief in Action campaign today that
honors volunteers who don't let pain get in the way of providing relief
to others in need. Advil® Relief in Action celebrates the efforts
of these tireless everyday heroes, as well as supports and contributes
to the efforts of Habitat for Humanity and Wounded Warrior Project®
(WWP), whose volunteers exemplify Relief in Action and work to improve
the lives of others every day. Advil® is also kicking-off a
national call to action for everyone to show Advil® how you see Relief
in Action by sharing inspiring photos on Twitter and Instagram using the
As part of the launch, Advil® is teaming up with comedian Aziz
Ansari who will perform a private comedy show for 200 people, 100
Superstorm Sandy volunteers and their guests, who dedicated their time
and energy to help their neighbors rebuild and get back on their feet.
These volunteers know firsthand how aches and pains can result from
actively volunteering to rebuild their community, but they didn't let
that hold them back.
"I'm very happy to help with the Advil® Relief in Action
campaign," Aziz says. "Tonight's show at Barclays Center is for the
amazing volunteers who helped out affected areas during the devastation
of Superstorm Sandy. I'm very honored to perform for them."
Initiatives recognizing volunteers include:
Kick Off at Barclays Center with Aziz Ansari:
Advil® Relief in Action rolls out tonight at Barclays
Center where comedian Aziz Ansari and the Brooklyn Nets will join
in celebrating Tri-State Habitat for Humanity volunteers who gave
selflessly during and after Superstorm Sandy. Approximately one
hundred volunteers will be spotlighted before the game and after
will be treated to an unforgettable private comedy show by Aziz
The Advil® Relief in Action program will also be brought to life
on the Daily News Plaza at Barclays Center through a mural, by
Brooklyn artist Jose Roldan Rendon from Brush Décor Studio,
recognizing and supporting the commitment of volunteers dedicated
to relieving the pain of others.
#ReliefinAction - A celebration of giving back in pictures
Starting today, Advil® will encourage people to upload
photos onto Twitter and Instagram of people giving back by using
#ReliefinAction. In addition, check out the inspiring collage of
photos celebrating volunteers on Advil.com.
Five heroes, including professional football great and committed
volunteer Victor Cruz, will lend their faces and stories to the
campaign. The heroes include 25-year-old Paul Ridley, who was the
youngest American to row across the Atlantic, and Alison Thompson
who set up relief and aid camps in local communities after
disasters, including September 11th, earthquakes in
Haiti and Superstorm Sandy.
Partnerships with Habitat for Humanity, Wounded Warrior Project® and
Starting in May1, a portion of the price of
participating Advil® bottles will go to Habitat for
Humanity International and Wounded Warrior Project®. The
Advil® Relief in Action program will also be onsite at
Habitat for Humanity builds and in conjunction with Wounded
Warrior Project® at Tough Mudder events.
"Advil® is the Brand that helps people relieve their tough pain. We know
that it's tough when you're suffering from pain and need relief, but
it's quite another issue when pain holds you back from helping others
who count on you. Frankly, letting tough pain get in the way is not an
option," said Brian Groves, Chief Marketing Officer at Pfizer Consumer
Healthcare. "Advil® Relief in Action recognizes and supports
the commitment of active volunteers. And, we're making it possible for
Advil® buyers to support the everyday heroes among us and these
great organizations by making a financial donation through their
purchase of participating Advil® bottles."
In 2013, Advil® is reaching out to give back, honoring the best
among us, volunteers. Their selfless commitment is - Relief in Action.
For more information visit www.advil.com
and follow Advil® Relief in Action on Twitter at www.twitter.com/ReliefinAction.
Advil® is the number-one selling over-the-counter pain reliever
in the United States.* Advil® provides relief from multiple aches
and pains -- including headaches, backaches, muscle aches and minor
arthritis pains. The Advil® line of products also includes
Children's Advil®, Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus,
and Advil® Congestion Relief. Use as directed.
* Among OTC brands
Pfizer Inc.: Working together for a healthier world?
At Pfizer, we apply science and our global resources to bring therapies
to people that extend and significantly improve their lives. We strive
to set the standard for quality, safety and value in the discovery,
development and manufacture of health care products. Our global
portfolio includes medicines and vaccines as well as many of the world's
best-known consumer health care products. Every day, Pfizer colleagues
work across developed and emerging markets to advance wellness,
prevention, treatments and cures that challenge the most feared diseases
of our time. Consistent with our responsibility as one of the world's
premier innovative biopharmaceutical companies, we collaborate with
health care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world. For
more than 150 years, Pfizer has worked to make a difference for all who
rely on us. To learn more, please visit us at www.pfizer.com.
About Habitat for Humanity International
Habitat for Humanity International is a global nonprofit Christian
housing organization that seeks to put God's love into action by
bringing people together to build homes, communities and hope. Since
1976, Habitat has served more than 600,000 families by welcoming people
of all races, religions and nationalities to construct, rehabilitate or
preserve homes; by advocating for fair and just housing policies; and by
providing training and access to resources to help families improve
their shelter conditions. For more information, to donate or to
volunteer, please visit www.habitat.org,
or follow us at www.facebook.com/habitat
or at www.twitter.com/habitat_org
or join Habitat's blog community at www.habitat.org/blog.
About Wounded Warrior Project®
The mission of Wounded Warrior Project® (WWP) is to
honor and empower Wounded Warriors. WWP's purpose is to raise awareness
and to enlist the public's aid for the needs of injured service members,
to help injured servicemen and women aid and assist each other, and to
provide unique, direct programs and services to meet their needs. WWP is
a national, nonpartisan organization headquartered in Jacksonville,
Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Tough Mudder
Tough Mudder LLC was founded in 2010 by Will Dean and Guy Livingstone.
Considered "Probably the Toughest Event on the Planet," each Tough
Mudder endurance challenge tests participants' toughness, fitness,
strength, stamina, mental grit and teamwork. In 2012, Tough Mudder
hosted 35 events, including international events in the U.K., Canada and
Australia. Tough Mudder has 53 events scheduled for 2013, including
continued international expansion into Germany. For the schedule of
event dates and locations, visit www.ToughMudder.com.
This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link: http://smp.businesswire.com/pages/advil-launches-advil-relief-action-campaign.
1 For every participating* product purchased, Advil® will
donate 5 cents of the purchase price to Habitat for Humanity
International and 5 cents of the purchase price to Wounded Warrior
Program period: May 19, 2013 - December 31, 2013. Habitat for Humanity
International maximum donation $400,000; minimum donation $250,000.
Wounded Warrior Project® maximum donation $150,000;
minimum donation $75,000.
*Participating Products: Advil® Liqui-Gels® 80CT, Advil® Liqui-Gels®
160CT, Advil® Tablet 100CT, Advil® Tablet 200CT, Advil® Migraine 80CT,
Advil® PM 80CT, Advil® PM 120CT.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130404005770/en/
MacKay Jimeson, 212-733-2324