ALLEN, TX--(Marketwired - Jul 30, 2015) - PFSweb, Inc. (
While representing Ellen's initials, the brand is pronounced "Ed" and features lifestyle content along with ED-branded apparel, accessories, and home goods inspired by Ellen's unique and whimsical personality. The site www.edbyellen.com went live in June 2015.
"We're very excited to work with a new brand created by one of the world's most beloved and iconic personalities," said Mike Willoughby, CEO of PFSweb. "For "ED," we built a customer experience that fully reflects Ellen's passion and authenticity, as well as the witty spirit that has attracted such a large and loyal following."
PFSweb provided its full range of technology services for the design, development and support of the new eCommerce site, which was built on the Demandware (
"When selecting an eCommerce partner for our brand's launch, we realized we needed a team of professionals that could grasp the true essence of Ellen's personality and effectively translate it into an engaging and beautifully-designed eCommerce website," said Marisa Gardini, Managing Partner and CEO. "We also needed a provider that could deliver an exceptional shopping experience for Ellen's loyal followers. Among the several alternatives we explored, we chose PFSweb and LiveAreaLabs because of their successful track record in deploying a highly-customized omni-channel solution for other major lifestyle brands."
Willoughby added: "The acquisition of LiveAreaLabs last fall was instrumental to winning this engagement, as it provided us with exceptional creative design capabilities that enhanced our proposal for the end-to-end offering. The engagement with ED is a perfect example of the incremental business opportunities our newly-acquired companies have brought in a relatively short period of time."
About ED
"ED" is Ellen DeGeneres' New Lifestyle Brand designed and inspired by her iconic style, values and personality. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women's apparel, accessories and decorative home. The "ED" brand encourages consumers to embrace and express their own sense of style and individuality through all parts of their life.
About PFSweb, Inc.
PFSweb (