Dubai, U.A.E. - At Arab Health 2012 Royal Philips
Electronics (NYSE: PHG, AEX: PHI) is showcasing a wide
range of its healthcare solutions and integrated concepts,
designed to directly address the needs of healthcare
providers in caring for their patients.
"Patients deserve the best possible care, but they also
deserve the best possible experience", says Diederik Zeven
- General Manager of Philips Healthcare Middle East &
Turkey. "At Philips, we simplify healthcare by combining
our unique clinical expertise with insights into how
patients and clinicians experience healthcare. In response,
we develop more intuitive, and in the end better technology
solutions to help take some of the complexity out of
healthcare, and reduce the burden. This helps to drive
better diagnosis, more appropriate treatment planning,
faster patient recovery and long term health", he adds.
During the show, Philips will be highlighting technologies
that focus specifically on the patient, in addition to
advanced networking tools that facilitate greater
collaboration between radiologists and referring
physicians.
Clinical collaboration to drive innovation and efficiency in
radiology
The Imaging 2.0 concept is poised to address a dilemma that
exists in healthcare today: more consumers are demanding
quality healthcare, yet there is less money to treat them.
Based on feedback from clinicians, Philips' approach to
this dilemma is to enable enhanced and smarter
collaboration through advanced technology with the
intention of better patient outcomes and lower costs for
the healthcare system.
The driving force is to create a healing environment in
which multiple modalities integrate caregivers into a
consolidated workflow. This integration leads to less cost
and greater efficiency. It marks a new world of
collaboration, which can be seen in hybrid labs, combining
modalities such as x-ray, ultrasound, PET and MR.
Women's Health
No two women are alike, and neither are their cancers.
Philips understands that breast cancer is a different
experience for every woman it touches. Studies and
guidelines suggest a multimodality approach for
comprehensive screening, diagnosis and management. Philips
offers a complete solution including mammography,
ultrasound, MRI, and PET/CT supported by leading-edge
information management.
For more than forty years, mammography has been the most
common screening tool used for the early detection of
breast cancer. Philips is showcasing the next generation of
digital mammography - MicroDose Mammography. According to
clinical reports, Philips MicroDose uses a substantially
lower average X-ray dose than other full-field digital
mammography systems. 1, 2; In fact, it allows for a
reduction in radiation dose by up to 50%.
Innovation in Emergency Care
Sudden Cardiac Arrest (SCA) is one of the leading causes of
death worldwide.3 Without immediate treatment, the majority
of SCA victims will die, with the chances of survival
reducing by up to 12% with every minute that passes.4, 5
Defibrillation is recognized as the only definitive
treatment for the abnormal heart rhythm, which is most
often associated with SCA.
During the show, Philips is demonstrating their continued
commitment to innovation in this area with the introduction
of the HeartStart FR3 in this region, raising the bar for
Automated External Defibrillators (AEDs) by addressing the
evolving needs of professional responders, so they can
respond to patients swiftly and with confidence.
Recognizing that time-to-therapy matters, the Defibrillator
is designed to help professional responders make lifesaving
faster, easier, and better.
From pregnancy to labor, hospital to home
Maternal and neonatal health care faces longstanding
challenges. Neonatal mortality comprises nearly 60% of
infant deaths, and nearly 40% of deaths in children
under-five years of age. Philips recognizes the
profound importance of caring for new mothers and babies,
and is dedicated to keeping them healthy.
From the obstetrician's office to the hospital to the
home, Philips Mother & Child Care provides simple, reliable
health care solutions for parents and clinicians.
All Philips Healthcare New Product Introductions at Arab
Health 2012 can be found at , or also viewed at the show by
visiting Sheikh Saeed Hall 2 booth S2C10, at the Dubai
International Exhibition and Convention Centre.
1 Baldelli P, et al. Comprehensive Dose Survey of
Breast Screening In Ireland. Radiation Protection Dosimetry
(2010) 145(1): 52-60.
2
3 WHO,
4 Valenzuela TD, Roe DJ, Cretin S, Spaite DW, Larsen
MP. Estimating effectiveness of cardiac arrest
interventions: a logistic regression survival model.
Circulation 1997; 96:3308-13
5 Waalewijn RA, de Vos R, Tijssen JG, Koster RW. Survival
models for out-of hospital cardiopulmonary resuscitation
from the perspectives of the bystander, the first
responder, and the paramedic. Resuscitation 2001;
51:113-22
For further information, please contact:
Natali Fahmi
Corporate Communications
Philips Middle East
Tel: +97155 2008304
E-mail: natali.fahmi@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE:
PHG, AEX: PHI) is a diversified health and well-being
company, focused on improving people's lives through
timely innovations. As a world leader in healthcare,
lifestyle and lighting, Philips integrates technologies
and design into people-centric solutions, based on
fundamental customer insights and the brand promise of
"sense and simplicity." Headquartered in the Netherlands,
Philips employs over 120,000 employees with sales and
services in more than 100 countries worldwide. With sales
of EUR 22.3 billion in 2010, the company is a market
leader in cardiac care, acute care and home healthcare,
energy efficient lighting solutions and new lighting
applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions
in male shaving and grooming, portable entertainment and
oral healthcare..
