The California T designed by the Ferrari Style Centre in collaboration with Pininfarina makes its world debut at the
Geneva Motor Show
On display for the first time at a Motor Show, the multiple award winner BMW Pininfarina Gran Lusso Coupé
exemplifies Pininfarina's skills in the design and manufacture of exclusive cars for premium brands
Turin, 4 March 2014 - At the Geneva Motor Show, to take place from 6 to 16 March 2014, Pininfarina design will play a star role with two top-notch brands: BMW and Ferrari. On the Pininfarina stand, two cars will embody the company's unique skills in the design and manufacture of exclusive cars: the BMW Pininfarina Gran Lusso Coupé, on display for the first time at an International Motor Show, and the new California T, designed by the Ferrari Style Centre in collaboration with Pininfarina.
The new California T was born from the collaboration that more than any other has characterised the history of Pininfarina: its long-established collaboration with Ferrari. The latest model styled for the Prancing Horse company is a combination of sportiness, elegance and technology. The T in its moniker refers to the development of a new 8-cylinder turbo engine that combines reduced emissions and fuel consumption with exceptional performance. The California T has an exciting new personality yet retains the dimensions of the previous California. Its sleek proportions were penned by the Ferrari Style Centre in collaboration with Pininfarina, and are very much in line with the Ferrari front-engined ethos.
On its stand in Geneva, Pininfarina flanks the new Ferrari with the BMW Pininfarina Gran Lusso Coupé born of a joint project with BMW. This one-off model represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class
- typically BMW while sporting the distinctive signature of Pininfarina. The success of the Gran Lusso is attested by the design awards received since its debut: the GOOD DESIGN™ Award 2013 from the Chicago
Athenaeum Museum of Architecture and Design and a Special Mention in the Transportation and Public
Space Class within the framework of the German Design Awards 2014.
"The models on display in Geneva this year - points out Chairman Paolo Pininfarina - showcase the role of Pininfarina as the standard bearer for the aesthetic values of Italian design in the world and strengthen the brand, the company's true distinctive character. This further realization on the Ferrari brand writes a new chapter in a history that has generated the finest cars of all times through an evolution that started over 60 years ago and shows no sign of waning. The Gran Lusso confirms our mission not only as global designers, but also as makers of exclusive high-quality cars."
The strategy pursued by Pininfarina in recent years has led to stronger ties with the styling centres of premium brands, as borne out by the Gran Lusso created with BMW and the acquisition of new customers from among the world's top 10 car manufacturers. Growth in the engineering sector has been achieved mostly in Germany and Asia, in particular in Japan and India. On the Italian market, important projects underway in collaboration with Ferrari and its Style Centre are evidence of the strong, long-lasting ties between the two companies. Besides design, Pininfarina provides allround support to automotive companies by engaging in a variety of activities: engineering, product development, testing, prototype construction.
The enhancement of brand values and company skills has always been part of the history of Pininfarina in its most traditional aspects, but in recent years this goal has been pursued in a more consistent manner, through the design and construction of very small runs and unique cars for "special" customers: the so- called Fuoriserie (custom-built) vehicles that embody the unmatched handicraft skills acquired during 84 years of experience. In this connection, besides the Gran Lusso, we should mention the Sergio, a model which is being developed by combining exclusive design and the use of a standard car as a basis, and will be produced in a limited series of just a few units.
D I R E Z I O N E C O M U N I C A Z I O N E E I M M A G I N E - W W W . P I N I N F A R I N A . C O M - I N F O @ P I N I N F A R I N A . C O M
"A growing demand for exclusive cars and limited series is emerging - explains CEO Silvio Pietro Angori. - So, Pininfarina intends to explore this opportunity offered by the market. It's a job that is so noble and so peculiar to the Turin area. It is a return to our origins, to a niche that is fully keeping with our vision, our history. Thanks to its roots and know-how, Pininfarina can rightly conceive, develop and manufacture one-off models and small series. The first limited edition project will be the Ferrari Sergio. While new opportunities with premium carmakers are undergoing study for the production of very limited series of maximum 6/8 units".
Contributing to an ever greater extent to the enhancement of the Pininfarina brand is Pininfarina Extra, the company branch working on major interior design and architectural projects for international customers in the North and South America and Asian markets. The Ferra luxury condo in Singapore designed by Pininfarina for Far East Organization received the Object of Desire Award within the framework of the 2013 edition of the People's Choice Awards. Pininfarina was responsible for the entire project, from the overall architecture to the interior design of Ferra, a 104-unit, 335-foot high condominium, which resulted in the creation of a new architectural language. This was a new achievement in the wake of various projects completed successfully in the U.S. (the 1100 Millecento luxury condos in Miami and the Beachwalk luxury properties in Hallandale Beach, Florida), in Argentina (two boating complexes: Tifon Baigorria in Rosario and Tifon Tigre in Buenos Aires), and in Italy (the Juventus Stadium in Turin, recipient of the "Stadium Innovation Award", and the Family Chapel in Riardo).
To learn more about Pininfarina, visit:
Francesco Fiordelisi, Corporate and Product Communication Manager, tel. 011.9438105/335.7262530 e-mail f.fiordelisi@pininfarina.it
100, GOOD DESIGN™ Award 2013 and German Design Award 2014 for the BMW Pininfarina Gran
Lusso Coupè, the Object of Desire 2013 Award for the Ferra luxury condominium in Singapore.
D I R E Z I O N E C O M U N I C A Z I O N E E I M M A G I N E - W W W . P I N I N F A R I N A . C O M - I N F O @ P I N I N F A R I N A . C O M
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