Pininfarina : at 2018 Milan Furniture Fair

Pininfarina at 2018 Milan Furniture Fair

World premiere of Vision by Pininfarina, the new kitchen designed for Snaidero

Pininfarina Home Design Collection on Reflex stand

Fuorisalone Event-An experience with the Italian Lifestyle Constellation

Turin April 17, 2018-Pininfarinais present at2018 Milan Furniture Fairpresenting itsown design visionfor thefurnitureworld. In the kitchen sector with the presentation ofVision, an innovative kitchen designed forSnaidero. In thelivingandbedroomwith the development of thePininfarina Home Design Collectionrealized in collaboration withReflex. And then as partner in aFuorisalone eventwith the goal to deliver to visitors an experience that combinesdesignandfoodin the most authentic Italian Lifestyle.

VISION by Pininfarina-World Premierestand Snaidero - Hall 11 - stand B25 - C24

A simple gesture, a beautiful sensation. Thefluid linesof Vision evokepersoncentred ergonomics, pure emotion. Its soft outline reveals personality in the interflow of symmetrical, perfect geometries, evoking a primordial image ofshelter. The design concept encapsulates the modern urge for fluid domestic spaces, with surfaces that flow and materials that immediately convey a sense of purity and sensuousness.

Born in the mark ofperfect geometry. The interaction between volumes and surfaces finds its unquestionable distinctive mark in the design of Vision. From the distinctgeometry of the doorwith integrated profile-handle comes dimensions, symmetries and recompositions. These, in turn, lead to further symmetries and an interplay of features that can create astrong identity, whichaddto rather than compromisingfunctionality. This special relationship between volume and surface leads to a design that issimple to decipherandeasy to recognizewhatever the composition.

The elegance of Vision is seen in its airy forms and volumes. Alightnessconveyed by theunique design of the base units for islands and peninsulas, a refined element developed by craftsmen in stratified and shaped solid ash wood.

Form and function are inextricable from thetechnological factorin Vision: the door surfaces are treated with anew metalescent lacquer, which has a special, elegant impact. This finish was created toreproduce the visual effect of metallic surfaces, while ensuring thetactile warmth of a lacquered finish. It also allows metals to be "bent" to a wide variety of three-dimensional forms.

Pininfarina Home Design Collectionstand Reflex - Hall 5-H01/05

The unique personality of the Pininfarina Home Design Collection foundinternational recognition, as shown by the recent opening of thefirst dedicated showroominShanghaiand the use of the collection in the luxury residential tower,Cyrela by Pininfarina,inaugurated last week in Sao Paulo.

A journey in the Home Spaces that combines the Pininfarina know-how in furniture design with interior design and architecture. On Reflex stand on display the Segno Collection with he proposals for the living and the bedroom.

www.pininfarinahomedesign.com

Fuorisalone-An experience with the Italian Lifestyle Constellation

April 20-2.30-7.00 PM

Unicredit Tower-Piazza Gae Aulenti, 3 - Milano

The goal of thecontemporary designbecameto create experiences.The

Fuorisalone event organized by

EBT,

Exclusive Brands Torino, network of companies and brands of excellence of theTurin's territory,whose Chairman isPaolo Pininfarinasince 2014,has the goal to deliver the experience of the most refined Italian lifestyle made ofdesign, fashionandhigh quality food.

Pininfarina, partner of the network, will present at the event its ownvisionfor thefurniture design, displaying asofa compositionrealized byReflexand lined with fabrics made byL'Opificio, other partner company, and the outdoor collectionOnda by Pininfarina, designed byHigold.

But not only furniture. The guests of the event will have the opportunity to admireE-voluzione, the firstelectric bikedesigned by Pininfarina, recently recognized by theRed Dot Design Award, and to test it in the pedestrian area of Piazza Gae Aulenti.

www.exclusivebrandstorino.it

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