Piramal Enterprises Introduces 'Paan' flavour for its Leading Antacid Brand 'Polycrol'; Ropes in Indian Film Actor Prosenjit Chatterjee as its Brand Ambassador for Eastern India

  • Polycrol Xpress Relief - Paan is a unique flavor that provides quick relief from acidity and freedom from the conventional chalky after-taste

Kolkata, 25th April 2017: Piramal Enterprises' Consumer Products Division announces the launch of Paan flavored 'Polycrol', its leading antacid brand. The new Polycrol variant provides users with a pleasant after-taste while offering quick relief from acidity. Polycrol Paan has also roped in Indian film actor Prosenjit Chatterjee as its brand ambassador for Eastern India. Polycrol is one of the leading antacid brands in Eastern India and is known for its strong efficacy to solve acidity in minutes. Commenting on the launch of the new flavor, Kedar Rajadnye, COO - Consumer Products Division, Piramal Enterprises said, "Piramal Consumer Products has been one of the fastest growing consumer products companies inIndia. The division focuses on combining science and consumer preferences to create relevant innovations in the market. Most of the brands in our portfolio are in the top two brands in their respective categories due to the positive response received from our consumers. Our philosophy of bringing innovative products based on consumer research has led us to introduce new Paan flavored Polycrol that caters to the nuanced palate ofIndian consumers. In the next few months, we will be launching similarIndian flavors to cater to the growing needs of our consumers. Polycrol Paan is the first launch in this direction. It is tasty, non-chalky and an alternative to the pink mint based antacids existing in the market."

"We are very happy to have Prosenjit Chatterjee as the brand ambassador for Polycrol Paan across East India. Prosenjit, a popular Indian film actor and producer who works predominantly in Bengali and Hindi cinema, is a good fit for the brand.ff He further added.

Speaking on his association with the Paan flavored Polycrol brand, Prosenjit Chatterjee said, "Indians enjoy spicy and rich flavored food which sometimes lead to lifestyle related health issues such as acidity. Given the profession Iam in, Ialways lookout for simple and effective solutions to such problems. Irely of Polycrol in times like these as it has been a very trusted brand in EasternIndia for a long time. Iam delighted to be associated as the brand ambassador for Polycrol Xpress Relief Paan - a flavor that promises to be popular amongst the Indian consumers. ff 'Polycrol', a legacy brand with more than 40 years of history, has established itself as a trusted product among consumers to reduce symptoms of heartburn and acidity. Polycrol, one of the leading antacid brands in EasternIndia, is now set to build a strong presence across the rest of

India by launching new and traditionally significant flavors of antacids.

'Polycrol' contains activated dimethicone, magnesium hydroxide, aluminium hydroxide, and sorbitol (70%). Activated dimethicone eliminates gas entrapped in the stomach and intestine and the hydroxides help in neutralizing stomach acids. Polycrol Paan is available in 170 ml. Priced at INR.78. 39, it is available at all leading chemist outlets acrossIndia.

About Piramal Enterprises Limited:

Piramal Enterprises Limited (PEL) is one ofIndia's large diversified companies, with a presence in Pharmaceuticals, HealthcareInformation Management and Financial Services. PEL's consolidated revenues were around US$1 billion in FY2016, with 61% of revenues from outsideIndia.

In Pharmaceuticals, PEL is one of the leading players globally in CRAMS (custom research and manufacturing services) as well as in the critical care segment of inhalation and injectable anesthetics. It also has a strong presence in the OTC segment inIndia.

PEL's Healthcare Information Management business, Decision Resources Group, is amongst the top 20 US market research organizations which provide information services to the healthca re industry.

In Financial Services, PEL, through its Piramal Fund Management Division, provides comprehensive financing solutions to rea I estate companies. The Division's Structured Finance Group (SFG) also provides senior and mezzanine growth capital to various businesses across varied sectors that are integral part ofIndia's growth story. The total funds under management under these businesses are US$3.8 billion. The Company also has strategic alliances with top global funds such as CPPIB Credit InvestmentInc., APG Asset Management and Bain Capital Credit. PEL also has long term equity investments worth over US$700 million in Shriram Group, a leading financial conglomerate in India.

PEL is listed on the BSE Limited and the National Stock Exchange of India Limited inIndia.

About Consumer Products Business at Piramal Enterprises:

The Consumer Product Business is one of the fastest growing players in the Domestic Consumer Healthcare Market and is currently ranked 7th amongst all OTC players inIndia. The Business has a portfolio of brands like Saridon, Lacto Calamine, Irange of Products (i-pill, i-know, i-can), Quik Kool, Polycrol, Jungle Magic, Tetmosol, Caladryl, Littles, Naturolax, Lacto Bacil plus etc. and has six brands amongst the top 100Indian OTC brands. Most of the brands in the portfolio are either No 1 or No 2 in their respective categories. The business has a strong distribution footprint and covers all the 20k+ population towns across the country.

For Media Queries: PIRAMAL ENTERPRISES CORPORATE COMMUNICATIONS:

Dimple Kapur/ Riddhi Goradia Tel: +91 22 3351 4083/ 4269

Dimple.Kapur@pi ra ma I.com/riddhi .goradia@piramal. com

PUBLIC RELATIONS CONSULTANT MSLGROUP:

Kritika Bharadwaj/ Danika Dsouza/Sumati Chaudhary Mobile: +91 9833394436/9833 583779/9820918609

kritika.bharadwaj@mslgroup. com/danika .dsouza@mslgroup.com/su mati.chaudhary@mslgroup. com

Piramal Enterprises Limited published this content on 25 April 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 27 April 2017 06:32:20 UTC.

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