Pitney Bowes Inc. : Stamford Symphony Adds QR Codes to its Repertoire
11/02/2011 | 11:05am
Contradicting typical protocol of an evening at the symphony, patrons
attending Saturday evening's performance on November 12 at the Stamford
Symphony will be asked to turn their smartphones on.
At the beginning of the concert, Murray Martin, Chairman, President and
CEO of Pitney
Bowes Inc. (NYSE: PBI), will take to the stage to introduce the
latest enhancement to the Symphony's communications strategy, the QR
(Quick Response) code, a move the organization is making to keep pace
with changing preferences of current and potential patrons.
It will be the first-time concertgoers see the black-and-white square
appear on Symphony programs, which Martin will describe as yet another
way to access the Symphony's messaging from users' mobile devices. The
invitation to debut Pitney Bowes's newly unveiled pbSmart Codes to the
audience comes from Stamford Symphony CEO Barbara Soroca who believes
the time is right to explore new avenues, and new communications
technology, to attract fresh faces to the Symphony.
"Mobile communication is no longer the future, it is now," said Soroca.
"In this age of continuous communications, the symphony world must
utilize mobile QR codes to interact with our audience. Our intention is
to design offers and provide insights to enhance the Stamford Symphony
experience and, ultimately, appeal to the younger audience in the
community." Soroca continued, "We jumped at the opportunity to work with
Pitney Bowes, to tap into their area of expertise, and explore the most
effective ways of using QR codes to draw new people in to the wonders of
classical music."
QR codes now accompany summaries of each performance of the 2011-12
season, and are included in all advertisements, direct mail campaigns,
and posters in the theater entrance. By scanning the QR code, patrons
can view video interviews with Maestro Eckart Preu, be automatically
directed to the Symphony's website and get immediate access to purchase
tickets for an upcoming concert.
"We are honored that the Stamford Symphony has invited us into their
home, not just for tonight to introduce this new feature, but also into
their day-to-day business plan," said Murray Martin. "We are excited
about the impact pbSmartCodes will have on businesses. We look forward
to working with the Symphony to communicate their messages in new ways
and expand interest in their remarkable programs."
pbSmart? Codes enable businesses, including cultural organizations such
as the Stamford Symphony, to attract and interact with potential
customers in ways never thought possible before, using QR codes on
physical marketing materials like posters and tickets.
Since customers access the information via a mobile, or "mobi-page,"
businesses can update or alter promotions digitally without changing
marketing collateral, allowing businesses to remain dynamic and
flexible. The product also includes a feature to capture emails for
future campaigns, and provides analytics to know if their campaign is
effective and to measure ROI.
About the Stamford Symphony:
Incorporated in 1965, the Stamford Symphony has built a reputation for
providing audiences with diverse artistic and educational programs with
a sole mission in mind -- to build a lifelong appreciation and enjoyment
of classical music. Under the direction of the innovative Maestro Eckart
Preu, the Stamford Symphony reaches over 18,000 people annually through
multiple concerts and educational programs. The Symphony reaches over
8,000 students annually through its Advance the Arts program, the Composer
Project program, and The American Experience - Concert for
Students. Additionally, the Symphony distributes complimentary
concert tickets to non-profit organizations, community groups and
schools in support of its goal of bringing classical music to all of
Fairfield County. www.stamfordsymphony.org
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes provides
software, hardware and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies grow
their business through advanced customer communications management.
Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide.
Pitney Bowes: Every connection is a new opportunity?. www.pb.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053876&lang=en
Media:
Pitney Bowes Inc.
Barbara Hannan, 203-351-7467
Manager,
External Communications
barbara.hannan@pb.com
or
Stamford
Symphony
Gina Ely, 203-325-1407, x14
Director, Marketing &
Communications
gely@stamfordsymphony.org
© Business Wire 2011
