Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Nyse  >  Pitney Bowes Inc.    PBI

News SummaryMost relevantAll newsSector newsTweets

Pitney Bowes Inc. : Stamford Symphony Adds QR Codes to its Repertoire

share with twitter share with LinkedIn share with facebook
share via e-mail
11/02/2011 | 05:05pm CEST

Contradicting typical protocol of an evening at the symphony, patrons attending Saturday evening's performance on November 12 at the Stamford Symphony will be asked to turn their smartphones on.

At the beginning of the concert, Murray Martin, Chairman, President and CEO of Pitney Bowes Inc. (NYSE: PBI), will take to the stage to introduce the latest enhancement to the Symphony's communications strategy, the QR (Quick Response) code, a move the organization is making to keep pace with changing preferences of current and potential patrons.

It will be the first-time concertgoers see the black-and-white square appear on Symphony programs, which Martin will describe as yet another way to access the Symphony's messaging from users' mobile devices. The invitation to debut Pitney Bowes's newly unveiled pbSmart Codes to the audience comes from Stamford Symphony CEO Barbara Soroca who believes the time is right to explore new avenues, and new communications technology, to attract fresh faces to the Symphony.

"Mobile communication is no longer the future, it is now," said Soroca. "In this age of continuous communications, the symphony world must utilize mobile QR codes to interact with our audience. Our intention is to design offers and provide insights to enhance the Stamford Symphony experience and, ultimately, appeal to the younger audience in the community." Soroca continued, "We jumped at the opportunity to work with Pitney Bowes, to tap into their area of expertise, and explore the most effective ways of using QR codes to draw new people in to the wonders of classical music."

QR codes now accompany summaries of each performance of the 2011-12 season, and are included in all advertisements, direct mail campaigns, and posters in the theater entrance. By scanning the QR code, patrons can view video interviews with Maestro Eckart Preu, be automatically directed to the Symphony's website and get immediate access to purchase tickets for an upcoming concert.

"We are honored that the Stamford Symphony has invited us into their home, not just for tonight to introduce this new feature, but also into their day-to-day business plan," said Murray Martin. "We are excited about the impact pbSmartCodes will have on businesses. We look forward to working with the Symphony to communicate their messages in new ways and expand interest in their remarkable programs."

pbSmart? Codes enable businesses, including cultural organizations such as the Stamford Symphony, to attract and interact with potential customers in ways never thought possible before, using QR codes on physical marketing materials like posters and tickets.

Since customers access the information via a mobile, or "mobi-page," businesses can update or alter promotions digitally without changing marketing collateral, allowing businesses to remain dynamic and flexible. The product also includes a feature to capture emails for future campaigns, and provides analytics to know if their campaign is effective and to measure ROI.

About the Stamford Symphony:

Incorporated in 1965, the Stamford Symphony has built a reputation for providing audiences with diverse artistic and educational programs with a sole mission in mind -- to build a lifelong appreciation and enjoyment of classical music. Under the direction of the innovative Maestro Eckart Preu, the Stamford Symphony reaches over 18,000 people annually through multiple concerts and educational programs. The Symphony reaches over 8,000 students annually through its Advance the Arts program, the Composer Project program, and The American Experience - Concert for Students. Additionally, the Symphony distributes complimentary concert tickets to non-profit organizations, community groups and schools in support of its goal of bringing classical music to all of Fairfield County. www.stamfordsymphony.org

About Pitney Bowes:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity?. www.pb.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053876&lang=en

Pitney Bowes Inc.
Barbara Hannan, 203-351-7467
Manager, External Communications
[email protected]
Stamford Symphony
Gina Ely, 203-325-1407, x14
Director, Marketing & Communications
[email protected]

© Business Wire 2011
share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on PITNEY BOWES INC.
10/19 PITNEY BOWES : 74-- Pitney Bowes Equipment Lease
10/19 PITNEY BOWES INC. : Featured Company News - Pitney Bowes' Technology Gets a Boos..
10/17 PITNEY BOWES : Opus Trust Marketing Invests in Pitney Bowes’ Technology to..
10/16 PITNEY BOWES : Complete Shipping APIs Now Available on ConnectShip l iShip&rsquo..
10/16 PITNEY BOWES INC. : Announces Redemption Price for Outstanding 4.75% Notes due 2..
10/14 PITNEY BOWES : MILITARY $38,019 Federal Contract Awarded to Pitney Bowes
10/12 PITNEY BOWES INC. : Announces Redemption Price for Outstanding 4.75% Notes due 2..
10/12 PITNEY BOWES : Global Ecommerce Study Finds Attractive Market Driven by a More D..
10/11 PITNEY BOWES : Federal Contracts Awarded by Federal Agencies in California (Oct...
10/11 PITNEY BOWES : MILITARY $85,833 Federal Contract Awarded to Pitney Bowes
More news
News from SeekingAlpha
09/27 S&P MidCap 400 Dividend Dogs Chase Uniti September Gains & Yield
09/20 M&A Deals Make The Market Interesting - Cramer's Mad Money (9/19/17)
09/11 Pitney Bowes and HP announce partnership extension
09/11 Pitney Bowes To Acquire Newgistics As It Expands Offerings
09/06 Pitney Bowes acquires Newgistics
Financials ($)
Sales 2017 3 374 M
EBIT 2017 600 M
Net income 2017 279 M
Debt 2017 -
Yield 2017 5,47%
P/E ratio 2017 9,21
P/E ratio 2018 8,82
Capi. / Sales 2017 0,76x
Capi. / Sales 2018 0,74x
Capitalization 2 561 M
Duration : Period :
Pitney Bowes Inc. Technical Analysis Chart | PBI | US7244791007 | 4-Traders
Technical analysis trends PITNEY BOWES INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 5
Average target price 16,6 $
Spread / Average Target 21%
EPS Revisions
Marc Bradley Lautenbach President, Chief Executive Officer & Director
Michael Isor Roth Non-Executive Chairman
Michael Monahan Chief Operating Officer & Executive Vice President
Stanley J. Sutula Chief Financial Officer & Executive Vice President
Joseph Schmitt Chief Information Officer & Vice President
Sector and Competitors
1st jan.Capitalization (M$)
PITNEY BOWES INC.-9.68%2 561
CANON INC22.79%47 601